(Your Company Name Here) Please fill in all fields, replacing XXXX and Examples with your own information Smiley Business Plan (Your Company Name Here)

1. YOUR COMPANY OVERVIEW

OVERVIEW OF YOUR COMPANY Company full name and address XXXX Company Website (URL) List any Company Subsidiaries or other affiliated or related companies List any Parent Company if existing Number of Employees Short Description of your company activity Company mission statement (if applicable) Business Plan for Smiley Prospective Licensee Date 2014 2

Prospective Licensee Company Details KEY MANAGEMENT Prospective Licensee Company Details KEY CONTACT NAME TITLE E-MAIL ADDRESS TELEPHONE Owner / CEO, President, Managing Directors XXXX Day to day contact Product sign off Chief Financial Officer Financial contact Marketing contact Business Plan for Smiley Prospective Licensee Date 2014 3

BUSINESS PERFORMANCE Company History: Past, Present & Future Please supply a brief general overview Type of Company (Check Box with an X) Public Partnership Private ownership Year Company Founded YYYY Any Prior Legal Name? XXXX Net Sales of your Company (in £, $, € etc) Prior Year (actual) : XXXX Current Year (forecast) : XXXX Net Profits (Before Tax) of your Company (in £, $, € etc) Business Plan for Smiley Prospective Licensee Date 2014 4

SALES ANALYSIS List of Countries you Sell to and the Current Breakdown of your Sales in % per Country: Eg, France: 32% Belgium: 16% Etc… Number of Accounts Served Directly : XXX Do you have your own Retail Outlets? Yes / No Number of Outlets Business Plan for Smiley Prospective Licensee Date 2014 5

EXPERIENCE WITH LICENSES Licenses Held For Which Product For Which Territory For Which Period Current Status of License (active/expired) Marketing Eg. Hello Kitty Eg. Shoes Eg. France Eg. 01.06.13 – 31.12.15 Eg. Active Eg. Online Business Plan for Smiley Prospective Licensee Date 2014 6

PRODUCT ANALYSIS Past & Existing Collection Catalogues (links preferably) Collection Catalogue [Name] Link [web address] Eg. Cool Clothes SS’14 Eg. www.coolclothes.com/ss14 List of Top Seller Collections and Products Collection [Name] Product [Eg t-shirts] Eg. Shirts, dresses, jackets Business Plan for Smiley Prospective Licensee Date 2014 7

MAIN DISTRIBUTION CHANNELS List Top Ten Customers of your Current Business Customer [name] Country(ies) where customer is served Type [mass, chain, specialty, etc] Promotions Eg. Carrefour Eg. France, Belgium… Eg. Mass Eg. POS, TV adverts… Business Plan for Smiley Prospective Licensee Date 2014 8

2. YOUR SMILEY PROJECT

LICENSED PRODUCTS ANALYSIS Please choose the BRAND/LOGO Products Territories Please list distributors and wholesalers by territories Business Plan for Smiley Prospective Licensee Date 2014 10

FINANCIAL OVERVIEW Your sales forecast with Smiley TOTAL LICENSED SALES XXXX in currency (ie, € / $ / £ etc) YEAR Forecast 2015 2016 2017 2018 2019 2020 NET SALES XXXX ROYALTY % on NET SALES ACTUAL ROYALTY on NET SALES Advertising & Prom Spend % (of NET SALES) to be spent locally in the Territory - CMB Actual Adv & Prom Spend Business Plan for Smiley Prospective Licensee Date 2014 11

APPROXIMATE SALES TO ACCOUNT FORECASTED KEY ACCOUNTS Not applicable for DTR deals CUSTOMER ACCOUNT [Name] TERRITORY [Country] APPROXIMATE SALES TO ACCOUNT in currency (ie, € / $ / £ etc) CUSTOMER PROFILE : Please state Department Store, Hypermarket, Mail Order, Internet, Specialist Retailer, Sports Store, etc Forecast 2014 Forecast 2015 Forecast 2016 Eg, Auchan Eg, France Eg, €200,000 Eg, €250,000 Eg, €300,000 Eg, Hypermarket If you work with independent accounts what is the number of doors you are distributing to?  XXX Business Plan for Smiley Prospective Licensee Date 2014 12

APPROXIMATE LAUNCH PLAN Not to fill in for FMCG categories, please go directly on slide 15 Please identify specific dates for the process of introduction of the Licensed Products (ie, 01.01.2015): Launch stages Spring / Summer Autumn / Winter Start of Design Period Date DD.MM.YY Design Approval Date Pre-production Sample Approval Date Sell in launch Date Marketing materials approval Date All Trade shows (name & Date) Communications +Press + Promotion launch Date Sell out\ Launch In Store Date List of Retailers by Country If you work on more than 2 seasons please add a page with the details and check box: If you develop products constantly without seasons check box: Business Plan for Smiley Prospective Licensee Date 2014 13

-FMCG-APPROXIMATE LAUNCH PLAN Please identify specific dates for the process of introduction of the Licensed Products (ie, 01.01.2015): Launch stages Launch dates Start of Design Period Date DD.MM.YY Design Approval Date Pre-production Sample Approval Date Sell in launch Date Marketing materials approval Date All Trade shows (name & Date) Communications +Press + Promotion launch Date Sell out\ Launch In Store Date List of Retailers by Country Business Plan for Smiley Prospective Licensee Date 2014 14

DESIGN CONCEPTS Show us directions or concepts you are planning to develop with the Smiley brand or some other designs you have developed for another license companies (Any design submitted based on our brand is the sole property of the Smiley company).  Design Concepts: (if attached in an additional document state below) Business Plan for Smiley Prospective Licensee Date 2014 15

Please contact Margherita Vecchio Thank You! Please contact Margherita Vecchio margherita@smiley.com