British Petroleum How BP groundswell their change after the Gulf of Mexico spill 11/1/2010 Group 3 1.

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Presentation transcript:

British Petroleum How BP groundswell their change after the Gulf of Mexico spill 11/1/2010 Group 3 1

BP-The company One of the six oil and gas "supermajors". global oil and gas company headquartered in UK((LSE: BP, NYSE: BP)LSEBP NYSEBP RevenueUS $US $246.1 billion (2009) [2] [2] Operating incomeUS $26.43 billion (2009) [2] [2] Net incomeUS $16.58 billion (2009) [2] [2] Total assetsUS $236.0 billion (2009) Total equityUS $101.6 billion (2009) 2

The Mexican Gulf Disaster triggered by a blast on the Deepwater Horizon rig -- leased by BP and operated by Transocean Energy -- that killed 11 workers on April 20.Deepwater Horizon rig 4.9 million?(172 million?) gallons barrels of oil into the Gulf waters.Gulf waters On June 16, after meeting with President Obama, BP executives agreed to create a $20 billion spill response fund On August 18 the oil stop eventually 3

The challenge Bad image of the company - More than 1,000 lawsuits -Slow reaction -Incorrect information -Tony Heyward 4

Gulf of Mexico response 6,600 Subscribers What they are doing Gulf of Mexico response Gulf of Mexico response ctiongenericarticle.do?categoryId=40&contentI d= Gulf of Mexico response 18,000 followers BP_America 42,00followers BP_America -Continue Sealing the well -Clean up offshore, and beaches -Wildlife rehabilitation -Economic investment -Pay to the claims- total $3,199,006,168 Home Page 5

Their stock prices 52wk Range:

Our ideas BP must enroll people around what they are doing for the community and animals of Mexican Gulf Disaster. Animals & Fauna Community 7

People Enrollment For each purchase of gas you buy, we (BP) donate 25% to Injured Community and Fauna. Show all the process in You Tube, Facebook, and Twitter. Twitt every progress they have been doing. “In this moment BP and you have saved the life of some injured ducks”. 8

People Enrollment Using 11,700 service stations Prize for encouraging each station owner to gathering donations by local people ( by making prize, or contest) -use location marketing tool -Recruit Volunteer Car washer/ Repairers for making donation -Rally of all gas stations raising the money for Gulf support 9