GREEN HOTELS IN MALAYSIA PROSPECTS AND CHALLENGES TOPIC 7 GREEN HOTELS IN MALAYSIA PROSPECTS AND CHALLENGES

GROUP MEMBERS:- GAN PEK WEI (240167) NOOR WAJIHAH BINTI KHALID (239020) NUR ARISYA BINTI AZIZ (238300) NUR HAZLINA BINTI MOHD RAZALI (239524) MOHD HAFIS BIN ABDUL MALIK (240587) LI ZHITONG (231497) GAO JING HUI (700470)

THE WAYS TO PRACTISE GREEN CONCEPT OF A GREEN HOTEL OUTLINE WHY GO GREEN? IDENTIFICATIONS OF BARRIERS CHALLENGES RECOMMENDATIONS TO REDUCE THE BARRIERS THE WAYS TO GAIN PROFIT FROM GREEN CONCEPT OF A GREEN HOTEL CASE STUDY THE WAYS TO PRACTISE GREEN CONCEPT OF A GREEN HOTEL MULTIPLIER EFFECT RECOMMENDATIONS

ENVIRONMENTAL PROTECTION INTRODUCTION provide products and services conform to make full use of resources and protect the ecological environment and the health GREEN HOTEL PRINCIPLE CHARACTERISTIC MODE OF OPERATION ENVIRONMENTAL PROTECTION HEALTH SAFE

BEGINS WITH WISE ACTION HIGH IMPLEMENTATION & MAINTENANCE COST BEGINS WITH WISE ACTION IDENTIFICATIONS OF BARRIERS RECOMMENDATIONS TO REDUCE THE BARRIERS LACK OF CONSUMER DEMAND AND SUPPORTS Encourage guests to enjoy environmentally friendly activities

DARULAMAN SUITES, HOTEL APARTMENT CASE STUDY DARULAMAN SUITES, HOTEL APARTMENT BUSTANI HOTEL, JITRA. BACKGROUND CHARACTER COMPANY ROOM RATES FOOD & BEVERAGES HALL FACILITIES

THE ROLE OF GREEN HOTEL CREATE A GREEN HOTEL CULTURE PROMOTE THE SOCIAL AND ECONOMIC BENEFITS BUT ALSO CARE ABOUT ENVIRONMENTAL PROTECTION CREATE A GREEN HOTEL CULTURE SET UP A "GREEN CONCEPT" PROVIDES AN OPPORTUNITY TO COMPETE FOR THE HOTEL MARKET

MULTIPLIER EFFECT ENERGY WATER WASTE PURCHASING EMPLOYEE ENGAGEMENT

WHY GO GREEN? COST SAVING THE RIGHT THING TO DO CUSTOMER LOYALTY DETERMINING STAFF SUPPORT SETTING AN ACTION PLAN COMPETITIVE ADVANTAGE THE RIGHT THING TO DO WHY GO GREEN? EMPLOYEE RENTATTION CUSTOMER LOYALTY REGULATORY COMPLIANCE

CHALLENGES LACK OF KNOWLEDGE & SKILLS GO GREEN CONCEPT NOT HAVE AWARENESS IN ENVIRONMENTAL SUSTAINABILITY DIFFICULTY IN BALANCING THE QUALITY OF SERVICE WITH ENVIRONMENTAL PERFORMANCES IMPLEMENTATION & MAINTENANCE COST LACK OF RESOURCES CHALLENGES

PROVIDE TRAINING AND EDUCATION TO STAFF ATTRACTING THE CUSTOMERS WHO CARE ABOUT THE ENVIRONMENT GREEN MARKETING PROVIDE TRAINING AND EDUCATION TO STAFF THE WAYS TO GAIN PROFIT FROM GREEN CONCEPT OF A GREEN HOTEL THE STRATEGIES TO DO GREEN HOTEL CONCEPT Energy conservation Solid waste management Water Conservation Recycles Organic Garden

THE WAYS TO PRACTISE GREEN CONCEPT OF A GREEN HOTEL IDENTIFY / WELL-KNOWN ABOUT THE GREEN CONCEPT ORGANIZING A GREEN TEAM ORGANIZING A GREEN TEAM DETERMINE STAFF SUPPORT SETTING AN ACTION PLAN ESTABLISH AN ENVIRONMENTAL ACTION THE WAYS TO PRACTISE GREEN CONCEPT OF A GREEN HOTEL

RECOMMENDATIONS EDUCATION COST ANALYSIS MARKETING ENERGY EVALUATION SOLID WASTE FURTHER RESEARCH FOOD AND BEVERAGES COST ANALYSIS AIR QUALITY MARKETING ENERGY EVALUATION

CONCLUSION The hotel marketing target is still stay in stimulating consumption, the pursuit of increase in the number of stages Resources protection has not yet become all kinds of enterprise marketing principles The green product has yet to be the first choice of the hotel Environmental sign system has yet to cause the attention of most of the hotel In the hotel marketing has not yet been introduced on the green way of thinking Environmental cost concept has not been accepted by most of the hotel