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CARTOON NETWORK NEW GENERATION 2011

Gaming The Indian gaming industry is valued at INR 10.0 billion and is expected to grow at a CAGR of 31 percent to INR 38.3 billion by 2015

Console Gaming

Online and PC Gaming 53% of Facebook users play games million total Facebook users 53%

In a bid to understand a current generation conducted a study, 2200 young men and women were contacted targeting the age group of years across 13 cities. The study explores attitudes towards money among the youth. Respondents believe money facilitates happiness and makes good times possible.

 For their hangouts, which include cafeterias, canteen benches, food courts in malls and even hotel room.  To do their shopping, watching films, grooming, birthday treats etc.  Date with their boyfriend/girlfriend.  To spend on holidays and celebrations.  To pay phone bills and cigarettes

 Many students save money for higher education.  They save money for weekend outings.  They also save money for their friends birthday gifts.  They save money to gift their boyfriend/girlfriend.  They even save money for their vacations.  They mainly save money to buy something for themselves.

81%

Male Female  Education 87% 93%  Talent 85% 92%  Confidence 82% 88%  Street smartness 78% 82%

Male Female  Education 87% 93%  Talent 85% 92%  Confidence 82% 88%  Street smartness 78% 82%

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TRAINING (PAST) EXPERIENCE (FUTURE) 35

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