The Six Week Campaign NORTH MASON SCHOOL DISTRICT’S $49 MILLION SCHOOL BOND

The objective  Pass a $49 million bond After four failed attempts since 1994  Need a super-majority to pass (60%)  Need to fill a projected capital funding gap

The fine print We have six weeks to pull it off

Why you are here!  Times are tough  Nobody likes taxes  Every political issue seems polarizing today  The “Way we have always done it” doesn’t work anymore

Are you ready for a campaign???

North Mason Demographics  Approx. 20,000 population  50% free or reduced lunch 2,000 total students between four schools and alternate school  Highly military dependent  High retiree/snow-birds/vacation homes  High commuter population

NM Bond History  YES 64.96% Prior to that 1979 (60.3%) was the last bond approved  NO Two attempts both 54% approval  2002-NO 34.93% approval  2006-NO 54.59% approval

The previous effort  2009: $54 million bond $1.77/1,000 Total tax rate of $4/1,000  Replace middle school, update high school, improvements to elementary schools  Failed with 48% approval  Resulted in a $3.2 million Capital Facilities Levy that ran the next election. Passed with 52%

This plan Build a new High School  Renovate the current high school to become the middle school  Transfer district administration to the old high school “annex” building  Build a covered play area at one elementary school  Relocate a play area at another elementary school  Security upgrades

How to start

KISS = K eep I t S imple S illy  Have a plan  Identify the “shiny thing”  Alter your message to your audience  Be aware of emotion vs. facts

Who do you talk to?

How do you communicate?

 Where Is Matt? Where Is Matt?

Phone a friend  Craig Patti  Michael Young