LITTLE HOUSE ON THE PRAIRIE GLOBAL BRAND & GREENLIGHT STUDY FRANCE TOPLINE

Key Findings ► Penn Schoen Berland conducted a brand and greenlight study in Germany among 400 general cinemagoers ages and 150 kids ages 7-12 to assess the strength of the Little House on the Prairie franchise and evaluate interest in a film adaptation. ► LITTLE HOUSE FAMILIARITY COMPARABLE TO THE US: Little House brand familiarity in France most closely mirrors familiarity in the US as 79% of Generals and 61% of Kids say they are at least somewhat familiar with the franchise. Relative to comparable franchises, Little House ranks only behind Tarzan and Peter Pan among Generals and ranks 5 th among Kids. Though fanship for the brand is less than 20%, compared to other brands tested, Little House ties with Peter Pan among Generals as having the largest fanship. ► TV SHOW IS PRIMARY BRAND ASSOCIATION: Consistent with the other four markets tested, French cinemagoers are far more likely to have watched Little House TV show than read the book series (77% vs. 11% among Generals). Viewership for the TV show is even stronger than in the US among both Generals (77 vs. 69) and Kids (69 vs. 54). Similar to other markets, viewership skews over 25 and slightly female. ► LITTLE HOUSE FALLS IN BOTTOM TIER FOR THEATRICAL APPEAL: Despite stronger familiarity and engagement with the brand, before reading the concept French cinemagoers are skeptical of a Little House film’s theater-worthiness. Little House ranks in the bottom tier on “would make a good big screen movie,” scoring most comparably to The Hardy Boys, Pippi Longstocking, and Nancy Drew which all have much lower brand familiarity. ► INTEREST IN A NEW LITTLE HOUSE MOVIE DECREASES POST-CONCEPT: After reading the concept, interest in seeing a Little House on the Prairie film goes down among both Generals (-5) and Kids (-1), with the biggest drops among Parent interest in taking child (-6), Females over 25 (-10) and among Little House Fans (-21). Interest shows a lift, however, among Males under 25, Teens, and Boys. ► INGALL VS. OSGAE DYNAMIC AND SURVIVING IN A NEW WORLD BOOST INTEREST: As seen in the other four markets, the promise of suspense and conflict make “Soldat” and “Forbidden Friendship” the top two testing themes overall. In contrast to the other markets, however, France shows some variation by audience. While younger Males and Kids are most drawn to the excitement and adventure of the challenges the Ingalls will face in their new home, older Males want to see the family’s journey across country. Among Parents and younger Males, the visual spectacle of the film also piques interest. ► PRAIRIE ADVENTURE ADD APPEAL: Similar to Australia, cinemagoers in France see the opportunity for an exciting adventures in the current concept and are more drawn to the action elements than the family drama of the film. Across audiences, the film’s outdoor settings of 19 th century America and the Osage tribes are among the top interest drivers in the film. ► PREDICTABILITY AND LACK OF SUSPENSE ARE TOP CONCERNS: Though intrigued by the settings, many of these French cinemagoers show concern that the subject matter could also feel predictable and too much like a history lesson. These concerns lead cinemagoers to question whether this film is worthy of being seen in theaters.

Franchise Evaluation Data Ranked by Generals Familiarity Fanship (%Big Fan) Definite Interest in a New Movie

Franchise Evaluation Data Ranked by Kids Familiarity Fanship (%Big Fan) Definite Interest in a New Movie

Franchise Evaluation THEATRICAL APPEAL (% WOULD MAKE A GOOD BIG SCREEN MOVIE*) FRANCHISE ENGAGEMENT *Among all aware % Read any of the books % Watched the TV show

Definite Interest AMONG GENERAL CINEMAGOERS AMONG KIDS Post-ConceptPre-Concept *Little House Fans make up 17% of the sample Post-ConceptPre-Concept

Concept Evaluation TOP DESCRIPTORS POST-CONCEPT (Among All) ONE WORDS PRE-CONCEPT POST- CONCEPT

Concept Evaluation POSITIONING THEME SCORES General Cinemagoers ParentsKids 7-12 AllM<25M25+F<25F25+TeensAll BoysGirls SOLDAT FORBIDDEN FRIENDSHIP VISUAL SPECTACLE HOMESTEAD HARDSHIP WAGON JOURNEY LAND STRUGGLE ACTION HEROINE INSGALLS VS WOLVES HOME AND FAMILY PEDIGREE SISTERS FATHER/DAUGHTER METAPOSITIONING Q. Considering everything you know, which of the following stories makes you most interested in seeing Little House on the Prairie? General Cinemagoers 13-54ParentsKids 7-12 AllM<25M25+F<25F25+All BoysGirls An action/adventure in which a young girl and her family move to the wilderness and must protect themselves against wild animals, tumultuous weather, and native tribes in order to survive in their new home An historical epic that looks back into the 1800s as America’s western frontier is opened to settlers, attracting pioneers looking for land and new opportunities A family drama in which a family must overcome their personal differences and each take responsibility in working together in building their new home in the West A western in which a frontier American family clashes with Native Americans in a showdown over who is master of the land

Positioning Themes WAGON JOURNEY With a pioneer spirit, the Ingalls family packs all their belongings into a wagon and heads west in search of a new frontier to call home. What starts off as a peaceful journey across the country turns into a thrilling adventure of survival. With just their covered wagon to call home, the family must face off against horrible weather, treacherous terrain, and dangerous wildlife. ACTION HEROINE Though Laura is only a young girl, she has a courageous spirit and will do anything to protect her family. When Native Americans invade her family’s land while Pa is away, Laura immediately takes matters into her own hands, hopping on Pa’s horse, grabbing his gun, and chasing after the invaders to get her family’s belongings back. INGALLS VS. WOLVES While many dangerous animals haunt the outskirts of the prairie, the wolves are by far the most deadly. The vicious creatures travel in packs of fifty, slowly encircling their prey before they pounce. When the wolves threaten the Ingalls and the home they have built, the family must use all their knowledge and skills to fend off the wild creatures once and for all. HOMESTEAD HARDSHIP Settling in the wild prairie, the Ingalls family must build a new home using only the materials they can find in nature. As they struggle to establish a new way of life, the family finds themselves fighting to protect their home from a series of dangers: Native American warriors, stampeding wild buffalo, and even a raging prairie fire that threatens their home and their lives. LAND STRUGGLE Pa moves his family to the wilds of Kansas after learning the government will grant land to those who settle the west. However, the Osage tribe has been living on this land for generations, and have no desire to leave. As the Ingalls and other settlers lay claim to land within Osage territory, tensions rise. The two groups must learn to coexist before the dispute erupts into an all-out war. FORBIDDEN FRIENDSHIP Defying her parents, Laura befriends three Osage boys, Paytah, Dakota, and Enapay, and gets the adventure she’s been hoping for. Racing horses through the woods and learning to hunt wildlife, Laura and the Native American boys become fast friends, yet Laura soon learns that her new friendship could have dangerous consequences for the rest of her family. FATHER/ DAUGHTER Though Pa loves all three of his daughters, he feels a special closeness to Laura, his “half-pint,” who shares his adventurous spirit and passion for the great outdoors. The bond between father and daughter is strong, yet as Laura starts to grow up, Pa struggles with letting Laura go off on her own and must teach her that with independence comes responsibility. SISTERS Laura and her sisters are three very different girls. Middle child Laura is the curious adventurer, older sister Mary is the serious one with her nose always stuck in a book, and baby Carrie can’t seem to keep out of trouble. In their new home on the prairie away from friends and family, the sisters must overcome their differences, becoming closer than ever. SOLDAT When Laura first spots the mysterious Soldat watching her family from the top of a hill, she is afraid he might be a scout for the rest of the tribe planning to attack. Yet when Soldat saves her from a close encounter with wolves, she realises he is different from the rest of the tribe. With the ability to speak English and understand the settler’s way of life, Soldat may be the bridge between the pioneers and natives needed for the two groups to coexist. HOME AND FAMILY Though packing up and leaving everything they knew wasn’t easy for the Ingalls, as the family travels across country and begins to start their new life, they soon realise that home isn’t about where you live, but who you live with. Through the hardships of starting over, the experience of working together to build a new place to live draws the family closer than they have ever been before. PEDIGREE Based on Laura Ingalls Wilder’s classic and award-winning book series, Little House on the Prairie takes moviegoers on a historical journey back to the 1800s. Inspired by Laura’s true story, the film brings the classic books to the big screen for the first time. VISUAL SPECTACLE Little House on the Prairie takes moviegoers on a journey into the past, to a time when nature was unspoiled by man and animals roamed freely across the land. Experience the visual spectacle of 19th century America— with sweeping landscapes of lush, open prairies, cascading mountains and rambling rivers through the eyes of pioneers exploring a brave new world.

General Cinemagoers Parents Kids 7-12 Sorted by OverallAllM<25M25+F<25F25+Teens All BoysGirls I like the setting I like seeing how people lived back in the 1800s I like the main character, Laura I like seeing how the family works together I like learning about the Osage people I like the relationship between Laura and the Native Americans I like the message about the importance of family I like that it is based on a true story I like the conflict between the pioneers and Native Americans I like the relationship between Laura and Pa Interest Drivers & Holdbacks TOP HOLDBACKS (Among Non-Definites) TOP INTEREST DRIVERS General Cinemagoers Parents Kids 7-12 AllM<25M25+F<25F25+Teens All BoysGirls The movie seems too old- fashioned The movie seems boring It does not seem like a movie I need to see in cinemas It seems too childish The story does not interest me The story is too unbelievable There is not enough action I don’t like Westerns The characters are not relatable The story is too American