The News. What is “news”? Timely and different (Zimmerman?) Driven by low level of audience sophistication Entertainment For-profit v. government ownership.

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Presentation transcript:

The News

What is “news”? Timely and different (Zimmerman?) Driven by low level of audience sophistication Entertainment For-profit v. government ownership

The News How is political news gathered? “beats” Symbiotic relationship between political leaders and the press

The News Press Political Figures Stories

The News Press Political Figures Message

The News How is political news gathered? “beats” Symbiotic relationship between political leaders and the press Trial balloons Periodic breaks from familiar sources

The News How is news presented? Superficial Political strategy v. substance

The News Consumers News Political Strategy

The News How is news presented? Superficial Political strategy v. substance Sound bites Role of cable networks

The News Bias? Not systematic? Political views of reporters? Story selection Presentation Agenda setting  1992 recession  2010 health care

The News Impact? Watchdog  Who watches the watchers? Reduced importance of political parties

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