STOP “ SLAVERY ”

STARTING POINT 10 out of 13 people associate slavery with Third World countries but not with a real problem concerning them.

GOALS Raise awareness of the problem. Increase amount of donations.

STRATEGY Show the audience that slavery is a widespread and global problem

Creative Idea: STOP “ SLAVERY ”

EXECUTION We create a real wooden galley called “ Slavery ” … Slavery

…which will make a trip around the world. EXECUTION

“ Slavery ” will be manned with 100 volunteers from different countries – according to the percentage of slavery. MECHANICS 46 Asians 23 Americans 22 Africans …

People can stop it by spreading word about the problem or making donations. Every 100 shares or 100$ can rescue a slave. With every free man the galley goes slower and slower… until it finally stops. MECHANICS $ donation or will get 1 person free

SUMMARY Stage 1: Volunteers Stage 2: “Slavery” tour We gain volunteers through brand Channels: – Facebook page – Website 1.We tell people about the tour on branded pages 2.People share & donate to stop slavery 3.Every major newspaper will publish a photo of “ Slavery ” How much countries would “Slavery” travel until it stops? Slavery