2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign.

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Presentation transcript:

2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

2 Agenda » Levolor Natural Shades » Levolor Roller Shades » Levolor Solar Shades » 2009 Shadings Campaign

3 Training Objectives » Discuss exclusive features in the Levolor Natural Shade and Roller Shade programs and review categories that allow for total room coordination. » Maximizing sales opportunities by offering product options that are trend forward and best meet the needs of their customers

4 Levolor Natural Shades

5 » Industry Leading Exclusive Options » Exclusive Fabrics and Patterns » Liner Flexibility » Valance Choices » Industry Leading Construction Levolor Natural Shades

Selling Process Step 1: Choose Your Fabric Price Group A: Classic Collection Flat Bamboo and Micro Reeds Price Group 1: Bamboo Essence and Outrigger Price Group 2: Bamboo Essence, Brighton, Mesh Reeds Providence Price Group 3: Cordone, Fusilli, Mesh Reeds, Plantation Wood, Sisal Textures Price Group 4: Beads, Bei Shan Myths, Majestic Scapes, Rattan Textures

Selling Process » Light Filtering and Room Darkening » 4 Color Choices: ▪ White ▪ Camel ▪ Brown ▪ Black » Available with All Options (Excluding Angle Tops, Cutouts, Cathedral Tops) Step 2: Choose Your Liner

Selling Process Step 3: Choose Your Carefree Options » Cordless » Day/Night » Top Down/Bottom Up » Continuous Cordloop » Tailored Edge » 2-on-1/3-on-1 Headrail » Scallops and Trim » Specialty Shapes » Separate Shade Valance » Standard Control

9 Valance Options No Surcharge (Customer’s Choice) RomanClassicWaterfall

10 What Are Your Questions?

11 Levolor Roller Shades

12 Levolor Roller Shades » Coordinates with Panel Track for Both Large and Small Windows » Heavy-Duty Cord Clutch Mechanism » Wide Assortment of Fabrics Including Solar Shadings

Selling Process Step 1: Choose Your Fabric and Light Control Unique Textures Natural Inspirations Solar Shadings Ultimate Privacy

Selling Process Beaded Chain Control Available in White, Black or Stainless Steel Reverse Roll Decorative Trim and Fringe Step 2: Choose Your Controls and Options

Selling Process Fascia Cassette ▪ Coordinating Fabric Inserted Into a Clear Channel ▪ Vertical Patterns Will Be Rotated 90° When In Valance DesignLine ▪ Coordinating Fabric Inserted Into a Clear Channel ▪ Vertical Patterns Will Be Rotated 90° When In Valance Step 3: Choose Your Valance

16 What Are Your Questions?

Levolor National Marketing Campaign

18 Traditional Home Calendar Overview 18 Editorial Advertising Online E-Blast Advertorial Online

19 Levolor Marketing Campaign Consumer Brochure Traditional Home Advertisement

20 FSI with Mail-in Rebate (2) FSI’s w/ $50 Mail-in Rebate ▪Drives volume and generates brand awareness ▪40M household distribution Drop Dates:  September 20  November 1 ▪Comparable to receiving 15% off ▪Cannot be combined with other promos Consumer Rebate…

21 Family Feature »Full Page Family Feature ▪Front-page placement in Home Section of the newspaper ▪Syndicated column delivers brand message to over 3,200 newspapers ▪National placement in newspapers, magazines and online outlets Consumer Marketing

22 What Are Your Questions?