ASDA District 11 Strategic Plan 2012 Danielle Marquis, District 11 Trustee

Branding What is a Brand?

Strategic Plan “To be heard, you need to be clear on what you want others to know” – Steve Jobs Strategic Plan: an organization's process of defining its strategy and making decisions on allocating its resources to pursue this strategy

Strategic Plan What it is:  An association’s process of defining its strategy and making decisions on allocating its resources to pursue this strategy Why we need it:  An association can progress toward its vision and support its mission when it works toward a defined set of goals.

Vision “What would we want to be in the long term if we had unlimited resources?” An “inspiration” statement An “inspiration” statement Fits on the back of a business card Fits on the back of a business card An image of the organization if it fully caries out its mission and strategic plan An image of the organization if it fully caries out its mission and strategic plan

“To advance the dental profession by developing exemplary leaders and inspiring member advocacy.” ASDA’s Vision Statement

Core Values What does ASDA stand for? By clearly articulating the values of the organization, you allow people to identify with the association and its work. By clearly articulating the values of the organization, you allow people to identify with the association and its work. These shared values should be kept in mind when developing a plan that intends to further the association toward its ideal vision. These shared values should be kept in mind when developing a plan that intends to further the association toward its ideal vision.

Community ASDA’s Core Values Engagement Integrity Passion

Mission The association’s purpose for existence. What is ASDA? What is ASDA? What does ASDA do? What does ASDA do? Who does ASDA serve? Who does ASDA serve?

The American Student Dental Association is a national organization that protects and advances the rights, interests, and welfare of dental students. It introduces students to lifelong involvement in organized dentistry and provides services, information, education, representation and advocacy. ASDA’s Mission Statement

Strategic Planning Process Executive committee establishes strategic directions Executive committee establishes strategic directions Board of Trustees develops and approves goals based on strategic directions Board of Trustees develops and approves goals based on strategic directions Small groups develop strategies designed to achieve goals Small groups develop strategies designed to achieve goals Group discussion of your strategies Group discussion of your strategies

Strategic Planning Process Executive committee establishes strategic directions Executive committee establishes strategic directions Board of Trustees develops and approves goals based on strategic directions Board of Trustees develops and approves goals based on strategic directions Small groups develop strategies designed to achieve goals Small groups develop strategies designed to achieve goals Group discussion of your strategies Group discussion of your strategies

Strategic Planning Process Executive committee establishes strategic directions Executive committee establishes strategic directions Board of Trustees develops and approves goals based on strategic directions Board of Trustees develops and approves goals based on strategic directions Small groups develop strategies designed to achieve goals Small groups develop strategies designed to achieve goals Group discussion of your strategies Group discussion of your strategies

Recommendations Increase chapter level leadership development Increase chapter level leadership development Increase collaboration with state and local associations Increase collaboration with state and local associations Improve the webpage Improve the webpage Increase utilization of ASDA resources Increase utilization of ASDA resources

Does your strategy support the vision, the mission, and the core values of ASDA? Litmus Test

1. Influence decision-making processes by engaging stakeholders on key national, state, and local issues. 2. Establish ASDA as the premier professional and leadership development resource for current and future dental students. 3. Increase member engagement and satisfaction to inspire an invested membership. 4. Create and enhance communication, networking, and collaborative opportunities. 5. Optimize governance and resource management. Strategic Plan: Goals