Marketing Plan

Presented by: Mr. Pharin Chhoda Rangsey (Kevin)

RafflesEducationCorp

Raffles International College (Cambodia) Limited

 Vision  To be the premier education group in Asia-Pacific.  Mission  We are committed to providing quality education through our network of institutions in the Asia- Pacific region.

 The main aim of this marketing plan is:  To increase number of students 50% by the end of this year.  To gain more than 40 Students in October Intake and More than 20 in other three intake.  To generate more revenue by the increasing 80% by the end of next year.  To promote the majors such as Multimedia Design, Visual Communication and Fashion Design for getting more students.

Company Analysis Founded as an international education provider as a subsidiary of Raffles Education Corporation with James Chong as a College Director and William Parkin as an Academic Director. A big advantage in the global world of design and commerce influenced and enhanced by local cultures and ideas

 With over 130 multinational students in campus with 90% are Business Students.  Most of our students are high school graduated student at the age of 17 years old to 20’s.  75% of students are from high-ranking family, 10% have their own business but still want to enter academe more, 5% transfer from abroad and other 10% are students who don’t want to go abroad and choose to study at the most expensive college in Cambodia and it’s Raffles.

 American University of Phnom Penh (AUPP) with a school fee over $9.000 per year. They got more potential than us since they’re new university, more expensive and American System.  Limkokwing University with a cost of approximately $2.000 per year. The school fee is affordable, they have more choices of major, a bachelor degree and master degree.

 GDP Per Capita in 2011 was USD with a total population of Million People.

 Right now Cambodian Political issue is still unstable since the end of the election.  Proper communication with government and use any strategy for them to recognize us and our degree so that the controversy like in Raffles Vietnam won’t happen to us.

 17 to 25 years old  From middle class to high-class family  Speak English  Used to attend an international education institution. (Preferable)

 We target 3 segments:  Senior High school students,  International school students  Foreign student that stay in Cambodia for a period of times.

 Senior High School Students

 International School Student

 Foreign Students

Strength, Weakness, Opportunity and Threat

 One of the top Cambodian college  Annually auditing  Centralized Management  Less Turnover  More potential to internationals students.

 Centralized Management  Not affective marketing and management department  Lack of training  Lack of communication

 Parents encourage their children to study abroad.  Revolutionary of Social Media Marketing.  Graduated Student’s abilities.

 Student’s complaining  Don’t underestimate competitors.

4Ps of Marketing Mix

 Mainly on Lecturers

 Reconsider about our school fee

 Find a proper new campus immediately

 More events, student’s activities and corporate advertising.

 Time Limits  Confidential Information

 Ngeth, S. (2013) – Senior Education Consultant. Company overview of Raffles International College (Cambodia) Limited. In person 30th August  Kotler, P. and Keller, L.K. (2009). Marketing Management. New Jersey: Pearson Education.  raffles-international-college.edu.kh (2013). About Raffles International College (Cambodia) Limited Overview. Retrieved from: Accessed on 29 th August  raffles-education-corporation.com (2013). About Raffles Education Corporation overview. Retrieved from: educationcorporation.com/College_Information.htmlhttp:// educationcorporation.com/College_Information.html Accessed on 29 th August 2013

Thanks for your attention!