The Measurement of Public Opinion Section 2 Pgs. 189-196.

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Presentation transcript:

The Measurement of Public Opinion Section 2 Pgs

Measuring Public Opinion _______________

Elections- ________________ _________________________ Interest groups- means by which public opinion is made known. Media-___________________ _________________________

Polls- Best Measure of Public Opinion Been around for a __________ Weren’t very scientific at first. (____________) Straw votes is highly ________________.

Scientific Polling _________________began scientific polling in the 1930’s. Gallup Poll & Harris Survey are _______ best known pollsters.

Polling Process Define ____________ Construct ____________ Prepare ______ ____________ ______________ the means by which to the poll will be taken Report your ______________

Samples _____________- random selected people in randomly selected places _________ Sample-51% female, 49% male then sample of 100 would be 51 females, 49 males

Evaluation of Polls National polls are _________ ________________________ Difficulty measuring ________ _________________________

Intensity- _________________ Stability- are you willing to _______________________ _________________- how important it is

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