© Copyright 2009 SEEKDA GmbH – connect.seekda.com Online Multichannel Distribution via seekda connect Plattform Holidays on the Farm Austria 1

© Copyright 2009 SEEKDA GmbH – connect.seekda.com

Why Online Distribution?  85% of travelers are informing themselves online  The number of online room bookings is steadily growing (28% of all room bookings today, 48% in 2015)  Traditional ways of booking are losing influence 4

© Copyright 2009 SEEKDA GmbH – connect.seekda.com Chance eTOURISMUS 5 How to be found on the internet?  Be listed in various booking channels  DMO/Regional Portals  Special Interest Portals  Social Media / Web 2.0  Rating Plattforms  Webseite of the Farm (Domain, Content, …) „Omnipresence on the internet”  It does not matter where the bookings are generated!

© Copyright 2009 SEEKDA GmbH – connect.seekda.com The plattform  seekda has a broad portfolio of distribution channels and connections to partners to ensure a convenient workflow  Holiday on the Farm Austria uses the abilities of the seekda platform to drive their distribution efforts 6

© Copyright 2009 SEEKDA GmbH – connect.seekda.com Why Multichannel Distribution?  Reach any target groups by only one maintenance  Be present worldwide – flexible channel configuration 7 7 Brande personal Booking Manager & Maintenance Interface PortalWebsiteBooking Chanels 7

© Copyright 2009 SEEKDA GmbH – connect.seekda.com How Handy Can It Be? 8 One Interface integrates all tools  Distribution Management  Portal Management & Statistics  Membership Management

© Copyright 2009 SEEKDA GmbH – connect.seekda.com Data management  Maintenance interface allows access to all data  Descriptions, Images, room types, rates, packages, policies, availabilities, etc.  All data can be accessed remotely by push or pull  Updates are transferred to channels, websites etc. immediately  Some channels restrict their interfaces to availability, rates and bookings 9

© Copyright 2009 SEEKDA GmbH – connect.seekda.com Booking procedure 10  Bookings are always based on actual availability  There are no contingents for booking channels  After every booking the availability of all channels is updated 10 Enter booking request Display search result Booking is processed System searches for valid offers based on availability Updated availability online System sends availability update to channels Guest selects offer

© Copyright 2009 SEEKDA GmbH – connect.seekda.com “Availability independent booking”  Special booking policy  Rate is always offered (without checking availability)  Guest gets advice, that he has to wait for booking confirmation (max. 48 hours)  The Farmer gets notification and can decide if he takes the booking or not  “YES” – guest gets confirmation  “No” – association gets booking request  Timeout – guest gets cancellation 11 Guest Farmer Holiday on the Farm booking request Guest “Yes” -> confirmation “No” -> or timeout: forward to association alternative offer