C ASTILLO D E M ONJARDIN B RAND O VERVIEW. Navarra Monjardin’s unique microclimate, estate grown fruit and winemaking skill of proprietor- winemaker Victor.

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Presentation transcript:

C ASTILLO D E M ONJARDIN B RAND O VERVIEW

Navarra Monjardin’s unique microclimate, estate grown fruit and winemaking skill of proprietor- winemaker Victor Villar yield wines of singularly intense aroma, full flavor and firm structure. Victor draws on the best practices of traditional winemaking methods with a twist of innovation. Priorities: 1.La Cantera Garnacha 2.Tintico Tempranillo 3.El Cerezo Chardonnay 4.Deyo Merlot 1.Founded in 1988 by husband-and-wife team Victor del Villar and Sonia Olano. 2.In the foothills of the Pyrenees on the French border, hence use of French varieties 3.La Cantera’s Garnacha vines planted in Target La Cantera Garnacha to large off-premise and BTG at all on-premise (floor and pour) Essence: Monjardin specializes in estate-bottled, single-vineyard wines made from Spanish or French grapes. The family is dedicated to making high quality wines which are enjoyable, complimentary to food and represent the terroir. 1.Emphasize quality-to-price ratio 2.Estate-bottled, single-vineyard wines 3.Monjardin’s categories are selling well in the US market, from Tempranillo to unoaked Chardonnay to old-vine Garnacha. 4.Consumer and food friendly wines Building the Brand: Selling Points:

El Cerezo Unoaked Chardonnay Tintico Merlot Garnacha Available POS: Brochure, Sell Sheet, Shelf Talker Secondary and Special Opportunity: Distribution Channel On Premise: 50% Off Premise: 50% On Premise: 30% Off Premise: 70% On Premise: 50% Off Premise: 50% Varietal Composition 100% Chardonnay70% Garnacha, 30% Cabernet 100% Tempranillo100% Merlot Competitive Set Vega Sindoa Artazu Garnacha Bodegas marco real Garnacha Vega Sindoa Tempranillo Bodegas magana Merlot Bodegas Guelvenzu Pricing SRP: Min. SRP: BTG: 12 Wine List: SRP: 8.99 Min. SRP: 7.99 BTG: 8.00 Wine List: SRP: Min. SRP: BTG: Wine List: WL Categories WL Categories: Spain D.O. Navarra, Chardonnay List As: Chardonnay D.O. Navarra Spain WL Categories: Spain D.O. Navarra 100% Garnacha List As: international reds Navarra D.O. WL Categories: Spain Navarra D.O. Tempranillo List As: Spain Navarra D.O. WL Categories: Spain Navarra D.O. Merlot List As: International reds Merlot Navarra D.O. Recent Press WA 4/ WA Web WA 2/ WA 2/2008 Specifications UPC/BTL: UPC/CS: Pack: 12 Dimensions: 13.2"Lx9.9"Wx11.6"H Weight: 32 lbs. CS/Pallet: 50 CS/Layer: 10 UPC/BTL: UPC/CS: Pack: 12 Dimensions: 13.2"Lx9.9"Wx11.6"H Weight: 32 lbs. CS/Pallet: 50 CS/Layer: 10 UPC/BTL: UPC/CS: Pack: 12 Dimensions: 12.5"Lx9.3"Wx11.8"H Weight: 30 lbs. CS/Pallet: 60 CS/Layer: 12 UPC/BTL: UPC/CS: Pack: 12 Dimensions: 12.1"Lx9.1"Wx12.7"H Weight: 34 lbs. CS/Pallet: 60 CS/Layer: 12