Web User Statistics

Stats Rules All numbers in visitors vs. visits. Stats not tracked in Analytics do NOT have VISTA data. Other disparities: connection speed, resolution, ability to track stats over time

DUKE.EDU 2007 stats: 3.6 million unique users; 7.3% International; 75% traffic is non-Duke Pages with Highest Traffic?

Duke.edu top pages 2007

DUKE.EDU 1 st Quarter ’08 vs. (1 st Quarter ’07) Browsers: –IE 63%(67) : 6.0 = 34%(49); 7.0 = 29%(18) –FF 28%(23) : Adoption rate of updates is immediate. –Safari dropped from 166k – 86k; Mozilla increased 20k – 145k

DUKE.EDU 1 st Quarter ’08 vs. (1 st Quarter ’07) Platforms: No Vista Info available –WIN XP: 74%(81%); –OSX: 13%(10%); Linux steady at 0.73% –WIN 2000 increased from 5-6% & NT from 0.3% - 5% Screen Resolution: –800x600: 4% (6); 1024x768: 39% (48); 1280x800 18% (11)

Duke.edu Stats Browsers: IE 65%: v.6 still leader; Firefox 25%: upgrades are immediate; Safari use is dropping; Mozilla on rise OS*: XP use is dropping and NT use increased by 3%; OSX +3%; Linux steady at.72% Screen: 800x600 4%(6); 1024x768 leads but dropping; all growth in even larger

DukeToday 2007 traffic: 176k unique visitors; 70% Duke traffic; 2% International When redesigning a current site how do you judge what doesn’t need fixing?

DukeToday top click throughs Working at Duke -- 62,456 Duke Student Dies in Bicycle Accident Where to eat on campus during winter break Reported employee deaths for April Looking back at the lacrosse case Duke student found dead Tuesday – 438 Conclusion: Obituaries and dining are incredibly and consistently popular

Perkins Site traffic: 2 million unique visitors; “mostly Duke traffic” Browsers: IE 67% (1,344,001 )of which v.6 (64%) v.7 (34%); FF 28% (552,106); Safari 7% (133,114) OS: [public terminals in Library are XP] WinXP 78%; OSX 10%; VISTA 7%

DukeHealth.org 03/01/07 – 02/26/08 Site traffic: 1.3 million visits; 85% non- Duke; If non-technical reports are key you need the right tool

DukeHealth.org Browsers: IE v.6 (52%) v.7(28%); Firefox (15%); Safari (4%) OS: WIN 93% (XP 80%, Vista 5%); OSX (7%); iPhone 466 (.03%) Connection: Dialup 1%; Cable (30%), T1 (28%), DSL (17%); Screen: 800x600 (9%); 1024x768 (50%)

Conclusions Browsers: –IE is used by roughly ¾ of Duke users and gradually dropping > Firefox; Reminder IE no longer supported for Macs. Connection: Broadband is here but watch Intl. OS: OSX is gradually gaining but WinXP still reigns. Screen Resolution: –Don’t dumb down designs for lowest common denominator: 800x600 Why?

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