1 INTERNATIONAL POP POLLS September 2014 THE WEDDING RINGER

Methodology 2 In these pop poll graphs, awareness and popularity are indexed against the average scores for each territory. Stars’ awareness and popularity are mapped out so that they land in one of four quadrants based on whether they have high or low awareness and popularity relative to the norm for that territory. THE WEDDING RINGER

Methodology 3 The ideal marketing scenario for a territory is for a star to land in the top right quadrant, “Superstar”, which would indicate that the star has both high awareness and high popularity. The Brad Pitts and Will Smiths of the world occupy that very top right corner. Conversely, if a star lands in the bottom left quadrant, “Underperformer” (low awareness, low popularity), it would indicate that the star is challenged from a marketing perspective. Note that not all stars’ graphs are presented at the same scale (see awareness and popularity index scores along the axes for reference). Popularity score = “one of my favorites” + “very good” THE WEDDING RINGER

Kevin Hart 4 UNDERPERFORMER: Low awareness, Low popularity SUPERSTAR: High awareness, High popularity NICHE APPEAL: Low awareness, High popularity UNPOPULAR: High awareness, Low popularity THE WEDDING RINGER Survey Date Australia9/14/14 Brazil9/14/14 France9/14/14 Germany9/14/14 Italy11/12/12 Japan11/12/12 Korea8/29/14 Mexico9/14/14 Russia8/29/14 Spain9/14/14 UK9/14/14

5 Kevin Hart is still building his international presence as his awareness levels are below norms across the territories. Younger moviegoers are more likely to be aware of him. He is fairly well-liked by those who know of him in France, Australia, the UK, and is highly favored by German moviegoers. Kevin Hart is still building his international presence as his awareness levels are below norms across the territories. Younger moviegoers are more likely to be aware of him. He is fairly well-liked by those who know of him in France, Australia, the UK, and is highly favored by German moviegoers. THE WEDDING RINGER Kevin Hart Territory Awareness Total Awareness Territory Norm Awareness Index Popularity Total Popularity Territory Norm Popularity Index Australia44%53% %38%0.123 Brazil55%56% %54%-0.1 France27%45% %36%0.102 Germany35%47% %42%0.292 Italy26%50% %43% Japan12%27% %29%-0.08 Korea23%42% %22% Mexico39%52% %54%-0.02 Russia42%55% %26% Spain33%49% %38% UK47%54% %40%0.041

JOSH GAD 6 UNDERPERFORMER: Low awareness, Low popularity SUPERSTAR: High awareness, High popularity NICHE APPEAL: Low awareness, High popularity UNPOPULAR: High awareness, Low popularity THE WEDDING RINGER Survey Date Australia9/14/14 Brazil9/14/14 France9/14/14 Germany9/14/14 Korea8/29/14 Mexico9/14/14 Russia8/29/14 Spain9/14/14 UK9/14/14

7 Josh Gad is fairly unknown internationally with awareness levels below norms across all territories. THE WEDDING RINGER JOSH GAD Territory Awareness Total Awareness Territory Norm Awareness Index Popularity Total Popularity Territory Norm Popularity Index Australia24%53% %38% Brazil29%56% %54% France18%45% %36% Germany18%47% %42%-0.02 Korea19%42% %22% Mexico24%52% %54% Russia23%55% %26% Spain18%49% %38% UK26%54% %40%-0.072

Kaley Cuoco 8 UNDERPERFORMER: Low awareness, Low popularity SUPERSTAR: High awareness, High popularity NICHE APPEAL: Low awareness, High popularity UNPOPULAR: High awareness, Low popularity THE WEDDING RINGER Survey Date Australia9/14/14 Brazil9/14/14 France9/14/14 Germany9/14/14 Korea8/29/14 Mexico9/14/14 Russia8/29/14 Spain9/14/14 UK9/14/14

9 Kaley Cuoco has moderate or muted awareness across most of the territories driven primarily by younger moviegoers. Among those that know of her though, she is quite well-favored, particularly in Germany. She struggles the most in Russia and Korea where her awareness and popularity levels are low. Kaley Cuoco has moderate or muted awareness across most of the territories driven primarily by younger moviegoers. Among those that know of her though, she is quite well-favored, particularly in Germany. She struggles the most in Russia and Korea where her awareness and popularity levels are low. THE WEDDING RINGER Kaley Cuoco Territory Awareness Total Awareness Territory Norm Awareness Index Popularity Total Popularity Territory Norm Popularity Index Australia 56%53% %38%0.33 Brazil 50%56% %54%0.139 France 32%45% %36%0.206 Germany 45%47% %42%0.515 Korea 20%42% %22% Mexico 49%52% %54%0.369 Russia 39%55% %26% Spain 45%49% %38%0.109 UK 49%54% %40%0.301