Double click here to input your text. Customer relationship management (CRM) is an approach to managing a company’s interactions with current and future.

Slides:



Advertisements
Similar presentations
Paint-the-Picture® Refine your Sales Process SRi, Sales Workshop on:
Advertisements

CHAPTER 1 Marketing in a Changing World: Creating Customer Value and Satisfaction Objective: Introducing the basic concepts and philosophies of marketing.
1 Customer and Market Focus in the Baldrige Criteria Examines how an organization determines requirements, expectations, and preferences of customers and.
THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson Learning TM 1 Chapter 4 Focusing on Customers.
5 Creating Long-Term Loyalty Relationships
Application of CRM (Customer Relationship Management) in Libraries.
Lesson Objectives To give a definition of customer satisfaction and customer service. To be able to state at least three benefits to a business of high.
What is relationship marketing Relationship marketing is the process of building and maintain long-term relationships with customers. Companies have.
Consumer Behavior, Ninth Edition Schiffman & Kanuk MKT 344 Chapter 1 Consumer Behavior: Meeting Changes and Challenges.
Creating Customer Value, Satisfaction, and Loyalty
ADVISORY SERVICES. Identifying And Leveraging Opportunities Within Your Practice.
Key Performance Indicators
The 7 Ps of the Marketing Mix
Chapter 12-Lovelock Chapter 7-Zeithaml.  Loyalty  Defector  Zero Defection Rate.
MKT 346: Marketing of Services Dr. Houston Chapter 12: Managing Relationships and Building Loyalty.
Creating Customer Value, Satisfaction, and Loyalty
Customer Relationship Management (CRM)
14-1. McGraw-Hill/Irwin Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. 14 Customer Relationship Management.
Customer Relationship Management
Customer Relationship Management (CRM). Introduction  Customer Relationship Management is a process used for developing stronger relationship between.
MARKETING MANAGEMENT 12 th edition 5 Creating Customer Value, Satisfaction, and Loyalty KotlerKeller.
Business Case Template for Customer Relationship Management Robert Gilfoyle
Marketing Dynamics Lecture 1 Jeanette MacNaught. Session objectives Definition of marketing The development of marketing as a way of doing business Marketing.
CHAPTER ONE Marketing: Creating and Capturing Customer Value
Value and Supply Chain Management. What is Logistics? The Institute of Logistics defines logistics as the management of the flow of goods, information.
Unit 1 Topic  Must learn: What customer service means and the importance of customer service  Should learn: The purpose of customer service is.
Competition in the Tourism Industry By: Holli Howard 2010.
Chapter 28: Effective Marketing. Purposes of Marketing Anticipating customers’ wants (Market research) Satisfying customers’ wants in a way that delights.
P a g e | 1 Customer Satisfaction and Retention Strategies Dr. Ajay K. Sirsi
Quality and Quality Assurance IB Business and Management.
GNVQ Business Intermediate Unit 5 – Customer Service.
Customer Satisfaction and Retention Chapter 15.2.
5 Creating Long-Term Loyalty Relationships 1. Figure 5.1 Customer-Orientations Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 5-2.
The Balanced Scorecard
Copyright Atomic Dog Publishing, 2004 Chapter Twelve Customer Retention.
Customer Service & CRM Basics
Vincentius_ Michael andrianus_
IB Business and Management 5.4 Quality Assurance.
Developing a Marketing Plan Unit 3.  The 5 P’s (formerly “the 4 P’s”)  Product  Place  Price  Promotion  People The Marketing Mix.
IT and Network Organization Ecommerce. IT and Network Organization CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS (CRMS) IN NETWORK ORGANIZATION.
Relationship Marketing Case study: Pacific Brands.
Relationship Marketing
Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.
Click to add text 4.1 The Role of Marketing. What is Marketing?  The management task that links the business to the customer by identifying and meeting.
Topic 4.  Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers.  CRM refers to.
Selling Products and Services  Advanced Marketing  Objective- Tues: Feb 2 nd : # 109- Buying motives of businesses as bases for sales presentations 
A Framework for Marketing Management International Edition 4 Creating Long-Term Loyalty Relationships 1.
BLUE APRON Recommendations Shu Shu, Rishav, Trista, Caitlin, & Kelsey.
Communicate with customers. What is the aim of any business? To make money!
5 Creating Long-Term Loyalty Relationships
Unit 17.  Understand the meaning of the term MOTIVATION  Understand the significance of motivation in the workplace with focus on Maslows Hierarchy.
Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.
8 - 1 Copyright © 2006, The McGraw-Hill Companies, Inc. All rights reserved.
Integrated Relationship Marketing Strategies in the Millennium.
Labh Group of Companies ( Packaging Materials Division ) Presents Printed Flexible Packaging Material for Pet Food Pouches.
 Customer is the heart of the organization.  For the success of any company, customers play a very important role.  SAP has a very specialized module.
1 Erasmus project Small business IN SUCHY LAS „Appetit Restaurant” (based on THE inTERVIEW WITH Agnieszka Soczyńska – the owner)
CUSTOMER LOYALTY List characteristics of loyal customers
Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
Chapter 4 Focusing on Customers.
Unit 3.23 How businesses operate
Why Digital Marketing Career Is Important? Presented By:- Abhinav Shashtri.
Ready, Set, Goal! The Key to Practice Success
Presentation transcript:

Double click here to input your text. Customer relationship management (CRM) is an approach to managing a company’s interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Double click here to input your text. Customer Relationship Management

Increased customer loyalty may increase usage levels. Secure future revenues. minimize the likelihood of customer defection. Benefits of implementing CRM

Potential Customer Customer Loyal Client Supporter Advocate Partner Company Name/Title Ladder of Customer Loyalty

People who like eating snacks. People who don't want to gain weight. Our Target Customers

Customer Requirement Product Quality Product Price We survey customer requirements and advices for making decisions. We aim to develop high quality products with lower costs. Reasonable price will generate repeat customers and bring long-term benefit. Customer Satisfaction Long-term Benefit See What Customers Care

Satisfied Customers Delicious Food Nice Environment Good Service Quality Gradients Good Taste Good Recipe Clean and Tidy Happy Atmosphere Pleasing Decorations Professional Waiter Prompt Attention Smile Quality Chef Local Taste Preference Where to Buy Which Brand Staff Training Cozy Good Theme Not too much Staff Training Regular Assessment Anytime Anywhere How to Gain Customers Satisfaction

Find out Reason of Customer Loss in Cause-Effect Diagram Business management Remote location Short business hours Environment No plants Stuffy Hot No decoration Dirty floor ProductsService Staff Poor quality Lack of innovation Low efficiency Lacking sense of responsibility Customer Loss Poor attitudeLack of variety Facilities Invisible equipment Inappropriate layout of forms and documents No lounge Lack of promotion