ROOTS 1+2 Advocacy Toolkit ROOTS 1+2 Advocacy toolkit

Section E2 Advocacy Cycle Stage 2 Research and analysis: Stakeholders

Section E2: Stakeholders Individuals, groups, organisations, institutions, departments or ministries that have an interest (actual or potential) in a project or programme They usually have something to gain or lose through the project or programme In advocacy, they are people affected by, interested in or able to influence the issue

Section E2: Allies and opponents Allies… Individuals, organisations, groups or institutions that can help us achieve our advocacy aims and objectives They support our position They agree with what we are advocating Opponents… Individuals, organisations, groups or institutions that are opposed to what we want to achieve in our advocacy They oppose our position They do not agree with our advocacy

Section E2: Targets Individuals who have power to bring about change on the issue. Usually decision-makers in positions of power – government ministers, civil servants and local authority officials They may represent an organisation, a group, an institution or a government department We need to communicate with them

Section E2: For or against? For joint advocacy… Strategic Powerful, united voice Strength in diversity Dilutes any backlash Practical Builds capacity Minimises duplication Financial efficiency Against joint advocacy… Competing agendas Diluted messages Poor coordination Loss of organisational brand and identity Can be time-consuming Diverts resources Faith/political differences