BT RABATPILOT BT´s new Campaign platform March 2015

INTRODUCTION POTENTIAL REACH THRU THE BT.DK MEDIAS November Berlingske Media to launch a new campaign platform BT RabatPilot with exclusive offers and discounts. 600K daily visits 150K daily newspaper readers 205K Facebook fans +500K newsletter signups

NO – IT IS NOT JUST ANOTHER VOUCHER SITE! HOW? We aim to offer high quality unique content and a positive experience to our visitors and a powerful platform for brands to create awareness, drive traffic and sales. Berlingske Media is a strong and trusted brand known for high integrity and quality news. Code/offer guarantee Unique and exclusive offers Uncluttered, User-friendly, high speed site Features like related products to drive spontaneous purchases Close collaboration with brands to maximize sales and exposure

THE PREFERRED OFFER SITE IN DENMARK We aim to be THE preferred Offer site in Denmark. Become the preferred platform for our target audience to find great offers that work. Become the preferred platform for our advertisers to promote exclusive offers.

OUR UNIQUE REACH AND EXPOSURE We aim to generate 50% of our traffic from Berlingske media such as BT.dk, BTshop.dk and Sweatdeal.dk. 50% from SEO, SEM longtail, Guestblogging/PR, Other social media channels We will primarily promote the BT RabatPilot concept to generate traffic thru BT medias. Exclusive partners/brands will also be mentioned in our promotions. POTENTIAL REACH THRU THE BT.DK MEDIA 600K daily visits 150K daily newspaper readers 205K Facebook fans +500K newsletter signups

BT COVERAGE AND AUDIENCE Metrics for the current BT media (not including BT RabatPilot) March 2015

*Kilde: IndexDanmark Gallup 2H 2014 bt.dk broad coverage throughout the country. Distribution - all users EAST: 43% WEST: 50% Not asked: 7% Region – all users Capital: 30% / Zealand: 13% / South danmark: 18% / Mid Jutland: 22% / North Jutland: 10% / Not asked:7% / COVERAGE *Kilde: Gemius Explorer januar 2015 Dækningsprocent Ugentlige brugere

DÆKNINGSKORT bt.dk Small predominance of male users: 52% of users on BT's total online platforms are men, while 48% are women. On the desktop and tablet is a slight predominance of men, while the mobile is an equal distribution of men and women. A balanced audience: 47% of users on BT's total online platforms is years. 34% are younger and 19% older. The younger audience is especially good with the cell phone while the older audience is best represented on the desktop. Over half of tablet users on bt.dk is years. Kilde: Gemius Explorer januar 2015 *Kilde: Gemius Explorer januar 2015 *1 IndexDanmark Gallup 2H 2014

DÆKNINGSKORT Overrepresented compared to DK's population I gladly pay extra to get the latest consumer technology I love great deals and use coupons/deals often I often buy luxury products I keep updated with news, no matter where I am Whether I can afford, I buy it I keep updated on my interests, regardless of where I am I would rather pay less taxes and do more things yourself Feel the invigorating to take a risk I can imagine situations where it may be appropriate for me to buy products on an installment plan I love to spend money on myself IT and modern technology offers me many advantages in my everyday life User little extra for a famous trademark I always buy light products if I can get it Good design means a lot to me I would like to pay extra for quality products bt.dk Greater consumption: bt.dk have a good hold of the great middle class. The part of Denmark as 'the largest number of' - an attractive group who love to spend money on themselves and are willing to pay extra for a famous trademark. *Kilde: IndexDanmark Gallup 2H 2014

DÆKNINGSKORT KOMPAS bt.dk bt.dk users is mainly in the Modern-individual- oriented segment. The Modern-individual-oriented segment will find young people who are promoting and edgy. They are dynamic and career-seeking and willing to make the effort needed to reach high up the career ladder. It is not necessarily a short or long academic training that has paved the way for their success or the predominance of higher incomes, which are present in the Modern-individual-oriented segment. *Kilde: IndexDanmark Gallup 2H 2014

BECOME A PART OF THE SUCCESS Would you like to be a part of the success? And can you provide us with exclusive offers and coupons to promote? The first 5 brands to sign up will get extra exposure. Contact us: Tel or your affiliate partner. BT RabatPilot is presented in cooperation with Shopsaver and the danish media agency InboundCPH. InboundCPH.dk