By group 5 Indagon Oy – the new way

Today Strategy Applications

Strategy suggestions in general Keep target on B2B market Co-operation with key players is a great strategy Using the fame of the partner is a good way for current situation B2C? - future Simplify product offering Apple range 15-3 DSN

Simplify product offering Current offering is: Flare, Leader and Amicarta Flare: constant tracking and data Leader: professional fleet accurate and reliable positioning Flare should be integrated to Leader to provide the whole package. Simple for customers Less marketing investment More focus on the emphasis More other alternative services

Marketing of Fokus Marketing of Fokus Get old customers to embrace new system Get new customers Make a clear difference between Fokus Convince new customers to Market Fokus as entry-level as advanced Find subcontractor/outsource Paying attention to new applications that require accurate positioning  new markets! Travel agencies Security companies

Applications/Cases - Navigator Synchronize the traffic lights for emergency vehicles: ambulances, police cars, firetrucks.  System would assign lights for a predestine route  Different systems in Finland at the moment, but for instance Helsinki does not have one.  Would have potential in foreign markets with high population because current systems are usually low-tech. Road accidents lead to more deaths in Europe Italy -> Poland ->UK ambulances were given targets for response times, the aim being to reach the majority of emergencies in 8 minutes 8 minutes  5 minutes : almost double the survival

Fishbone of traffic light assignement

Applications/Cases - Navigator Parking  Dubai  Looking for parking place 30 min – 1 hour  More that 15 % of more cars in average locality than the parking spaces available.  Reserve place in advance  Monitor the available place while driving  Target customer group : business people  Partnering with Dubai Police and Atlas telecom

Applications/Cases Personal positioning Mountain climbing and skiing Current system is provided by Recco and it is not GPS based. Its range is 200 m in air and 20 m through snow Need for accurate positioning because every second counts Requires local basestation because coverage is usually an issue.

Thank you!