Will the PHE sugar reduction evidence package work? 1 Corinna Hawkes

2 “High sugar intake is associated with deprivation. The NDNS found higher sugar intakes in adults in the lowest income compared to all other income groups. Consumption of sugary soft drinks was also found to be higher among adults & teens in the lowest income group”

3 Source: National Dental Epidemiology Programme for England; oral health survey of five year old children A report on the prevalence and severity of dental decay

4 Source: Health and Social Care Information Centre. (2013) National Child Measurement Programme data source. 2012/13.

5 “Reducing sugar intake would also help reduce inequalities, as the lowest income groups suffer the highest burden of sugar-related diseases and have the highest intakes of sugar in their diets”

6 the entire package is implemented with the goal of empowering people to kick the sugar habit boost focus on earliest years so babies, kids, adults learn to like a diverse, healthy diet research to identify how to reduce incentives to produce/use sugar by the “sugar supply system” use actions that empower deprived groups to make healthier decisions about their diets Summary: Will the PHE sugar reduction evidence package work? YES if…