TIA Ad Hoc Committee Meeting Safe and Responsible Driving TIA Washington, D.C. July 12, 2002 Chuck Eger Motorola

Chuck Eger, July 12, 2002 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Agenda The Current Environment The Current Environment Review of Industry Messages Review of Industry Messages –Nature of the messages Awareness message (CTIA)Awareness message (CTIA) Telecom company messagesTelecom company messages Auto company messagesAuto company messages –Message content Proposal Proposal –Policy –Research Next Steps Next Steps

Overview of the Current Environment 133 Million wireless users by end of Million wireless users by end of 2001 Integrated into everyday life and business Integrated into everyday life and business Driver distraction has emerged in the U.S.as an important issue to consider by both state and local jurisdictions, as well as by NHTSA and NTSB. Driver distraction has emerged in the U.S.as an important issue to consider by both state and local jurisdictions, as well as by NHTSA and NTSB. Public and private research is ongoing. This research is performed ad hoc; there is no overarching approach. Public and private research is ongoing. This research is performed ad hoc; there is no overarching approach. Driver distraction from telecom is becoming a worldwide issue. Driver distraction from telecom is becoming a worldwide issue.

Chuck Eger, July 12, 2002 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Media Continues to be a hot item for the media Continues to be a hot item for the media E.g., ABC news segment on Rhode Island study E.g., ABC news segment on Rhode Island study

Chuck Eger, July 12, 2002 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Legislation Legislation is occurring at the federal, state, and local levels Legislation is occurring at the federal, state, and local levels Tracked by CTIA: Tracked by CTIA: CTIA has been responding at the federal level CTIA has been responding at the federal level Carriers respond at the state and local level Carriers respond at the state and local level Response dependent on state of the research, available products, and educational activity Response dependent on state of the research, available products, and educational activity –No coordinated manufacture response –No involvement from auto companies

Chuck Eger, July 12, 2002 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Regulation Regulators are involved from NHTSA and NTSB Regulators are involved from NHTSA and NTSB –NHTSA is conducting research –We can expect research to lead to regulation

Chuck Eger, July 12, 2002 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Industry messages generally have three pillars: Education Education Research Research Technology and Products. Technology and Products.

Message Pillar: Education Education currently is action that is most available Education currently is action that is most available –Regulators and researchers have expressed doubts about efficacy of education –Industry needs to respond to such concerns by sponsoring and demonstrating effective programs How should we respond? How should we respond? Note: Auto companies are providing a similar message to the marketplace. Note: Auto companies are providing a similar message to the marketplace.

Message Pillar: Research The need for research is part of our message The need for research is part of our message Are we now demonstrating a commitment to research? Do we: Are we now demonstrating a commitment to research? Do we: –support industry-led programs and initiatives? –provide support to the key human factors researchers in the area of distracted driving? –Have a means to track, understand and respond to developing research?

Chuck Eger, July 12, 2002 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Message Pillar: Technology and Products Bluetooth interface Bluetooth interface Headset jacks Headset jacks Can we leverage disability access message? Can we leverage disability access message?

Chuck Eger, July 12, 2002 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Policy Void No cross-industry coordination of messages No cross-industry coordination of messages No consolidation of resources to provide meaningful education to customers No consolidation of resources to provide meaningful education to customers If we pool our resources – If we pool our resources – –Could provide uniform message –Over industry website E.g., streaming interactive video on novice drivingE.g., streaming interactive video on novice driving

Chuck Eger, July 12, 2002 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc State of the Research Researchers have identified areas of productive research – E.g., NHTSA Panel Researchers have identified areas of productive research – E.g., NHTSA Panel Researchers each have own view of needed research Researchers each have own view of needed research Researchers have developed a consensus on a research roadmap for pre-competitive research – Researchers have developed a consensus on a research roadmap for pre-competitive research – –Establishes research priority and direction –The proceedings are available at:

Chuck Eger, July 12, 2002 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc The Top Three Proposals (each receiving equal priority) The Top Three Proposals (each receiving equal priority) Assessing the Effects of the Local Environment on Distraction Assessing the Effects of the Local Environment on Distraction Adaptive Information Management for Modern Vehicles Adaptive Information Management for Modern Vehicles Develop a Computational Model of Driver Attention Allocation Develop a Computational Model of Driver Attention Allocation

Chuck Eger, July 12, 2002 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Opportunity for Industry Pre-competitive research is the bridge to both technological solutions and responsible driving education Pre-competitive research is the bridge to both technological solutions and responsible driving education Industry has opportunity to demonstrate commitment to furthering the research agenda Industry has opportunity to demonstrate commitment to furthering the research agenda

Chuck Eger, July 12, 2002 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Next Steps Key is to bring the research together in a program where it can be sponsored and assessed so that findings can implemented into products or as policy Key is to bring the research together in a program where it can be sponsored and assessed so that findings can implemented into products or as policy Where can this be done? Where can this be done?

Chuck Eger, July 12, 2002 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Choices Established industry associations – Established industry associations – –Automotive, Telecom –No association situated to comprise the involved companies Governmental Program Governmental Program –NHTSA program is a good start –Not optimal for maintaining the focus on solutions

Chuck Eger, July 12, 2002 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Proposal An inclusive consortium An inclusive consortium –Automotive –Telecom –Coordinated with Government To evaluate both policy and research needs and opportunities To evaluate both policy and research needs and opportunities

Chuck Eger, July 12, 2002 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc THANK YOU