Effects of Open Innovation on Value Creation and Value Capture in Multi- Sided Markets Margherita Pagani, EMLyon Business School Mario Benassi, Universita degli Studi di Milano François Scheid, EMLyon Business School 12 th Annual Open and User Innovation Conference

Findings Open innovation lowers entry barriers, increases access to funding, reduces control over developed products by publishers and console manufacturers. It also reduces time-to- market processes, while increasing ability to meet customers’ needs thanks to co-creation processes Practical implications Due to an increasing importance of the customer’s role, in the open innovation model, companies have to move from a content gatekeeper position towards a platform gatekeeper position and therefore a customer gatekeeper position. Former Research in the Video Game Industry (Pagani & Benassi, 2013) 2

Work in progress Question What are the different ways to manage Open Innovation in Multi-sided markets ? Method Examine newly launched open innovation initiatives comparing different multi-sided markets to understand the trends of open innovation practices over time 3

Questions Different kind of MSPs  different degrees of innovation process openness ? different ways to manage open innovation? Apparent lack of Inside/Out process: due to IP management in software industry? Comparisons inside/outside video game industry ? 4