Analysis of customer’s exisiting image and developing communication strategy for the up-and-coming redesign of multimediedesign.info Group Members: Kristina.

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Presentation transcript:

Analysis of customer’s exisiting image and developing communication strategy for the up-and-coming redesign of multimediedesign.info Group Members: Kristina L., Elena H., Sarune V., Meilin C., Dmitri S.

 Communication Strategy To provide general information to new multimedia design program students.

 Customer Led model communication  Loyalty Pyramid  Internet based communication platform Experts Intermediates Beginners

 Communication Strategy The purpose of the redesign site is to change the one way communication of the existing site by creating a multimedia designer community in Aarhus Tech by providing a common place for all students to share their thoughts, study and work experiences, projects, stories and updates and also to inspire and encourage all students by using social media sphere – Blog, Facebook, Twitter & YouTube

 33 students, 10 females and 23 males from 10 different countries mostly from 18 to 22 years old

 From the survey, new students find info useful but will not revisit the site again.  Sem. 3 students knew about the page but find the page not helpful  49% of participants would like to be involved in the new redesign multimediedesign.info

 Will be divided according to David Siegel’s Customer Loyalty Pyramid  New,existing, up-coming students

 Facebook – most popular  Twitter- news feeds; more people  YouTube- video presentation  Friday bar- place for social gathering in school  Blogger – two way communication; main social media for the communication strategy; citizen journalism