Tourism Resource Audit

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Presentation transcript:

Tourism Resource Audit Inventory stage – involves a detailed listing of all resources which have some connection with tourism Evaluation stage – involves a critical evaluation of those resources in terms of their quality, uniqueness and tourist appeal and a preliminary identification of those which need improving

Resource Inventory Key questions about an area’s tourism potential: What could a visitor see in this area which might be of interest? What are the different types of attractions they could visit What types of services would they require? What different activities could they do during their stay? İf staying overnight, what accommodation is available?

Inventory of Natural Resources For listing features of the environment: what makes this resource unique to the area? is it common or readily available in other destinations? how significant is it as an existing or potential attraction?

Inventory of Natural Resources The information to be collected: name and location from central point or tourism information centre accessibility (restrictions, access points, disability) ownership and management contact information current volume of activity/level of use visitor types (origin, activity, demographics) visitor services (toilets, parking)

Inventory of Cultural Resources For listing features of the built environment and cultural groups: what makes the feature unique to the area? is there any social or cultural sensitivity? how significant is the resource as an existing or potential attraction?

Inventory of Cultural Resources The information to be collected: name and location from central point or tourism information centre accessibility (restrictions, access points, disability) ownership and management contact information current volume of activity/level of use season of operation admission rates, if any visitor types (origin, activity, demographics)

Inventory of Event Resources For listing festivals and other event-type activities: what makes the event unique? does it attract non-local participants? does it complement or compete with other local events? what is frequency of occurrence?

Inventory of Event Resources The information to be collected: name and location from central point or tourism information centre timing (season and length of event) organisation and management contact information number of participants and spectators (local vs.visitor) visitor types (origin, activity, demographics) types of participant activities types of spectator activities entry fees, if any

Inventory of Activity Resources For listing facilities, purpose-built attractions, recreational amenities and other services: how unique is the ‘activity’ to the destination? does it attract non-local users?

Inventory of Activity Resources The information to be collected: name and location from central point or tourism information centre timing and seasons of operation accessibility (restrictions, access points, disability) ownership and management contact information current volume of activity/level of use visitor types (origin, activity, demographics) user fees, admission rates, membership requirements

Inventory of Service Resources For listing transport, accommodation, catering, hospitality and general community services: name and location of service provider contact information description of general services

Inventory of Service Resources For the accommodation services, the data should include: name and location from central point or tourist information centre type and rating of facility services offered (pool, catering, conference facilities) season of operation accessibility issues (disability restrictions, types of users) ownership and contact information number of bed spaces/basic volume level of use visitor types (origin, activity, demographics) rates and fees

Inventory of Service Resources For the catering services, the data should include: name and location from central point or tourist information centre type and rating of facility (fast-food, family, fine-dining,etc.) services offered (pool, catering, conference facilities) accessibility issues (disability restrictions) ownership and contact information seating capacity and hours of operation number of bed spaces/basic volume level of use and user types (demographics) average meal costs/set menu prices

Inventory of Service Resources For the reception services, the data should include: name and location of information centre hours of operation (if applicable) services available (language, guiding, souvenir sales) information available (leaflets, maps, etc) contact information current volume of activity/level of use visitor types (origin, activity,demographics)

Resource Evaluation Resource quality Resource uniqueness Resource appeal

Resource quality what makes this resource better or worse than somewhere else? what are its weak points, or where is it vulnerable? is it well maintained? is quality of service consistent throughout? how might the resource be improved? what are the main drawbacks to further development?

Resource Uniqueness what is special about the resource in this particular setting? makes makes it different from somewhere else? how does the resource reflect a sense of place?

Resource Appeal what role does it play in current visitor activity? how is visitor use measured or assessed? how could the resource be made more appealing?

After Completion of Audit what makes a resource feature an asset or potential benefit to the destination? what aspects of tourism are currently adequate or satisfactory? what, if any, are negative aspects of the resource in question which may need improving or changing? what, if any, aspects of the destination represent a potential disadvantage to the further development of tourism?