Trade partnership activity & Market Development 2016

UK & Ireland Promoting Jersey with cooperative funded marketing with tour operators, wholesalers and travel agent through partner distribution channels Match funded campaigns with 20 partners achieved over 200 inserts in national & regional press, special interest publications and on-line advertising Rate card value worth over £500k

UK & Ireland Trade associations and B2B workshops & presentations BRIGHT Consortia: nationwide programme of presentations to independent travel agents. In 2015 we met with 476 agents. 10 events scheduled for 2016 UKinbound: association of UK DMCs & suppliers. Year-round calendar of events ETOA: European Tour Operators Association. Year-round calendar of events VisitBritain: trade opportunities including ExploreGB, flag ship event - international buyers workshop. Liverpool March ANTOR: Association of National Tourist Boards and Representatives. Year-round calendar of events

UK & Ireland Jersey Aer Lingus Dublin EZ Belfast Int, Southend, Liverpool, Glasgow, LGW and Luton Flybe: East Mids & increased frequency from Doncaster & Cardiff BI: CTY European connections / CityJet code share Condor Ferries Northern & Southern routes BA: operating from LGW South Terminal from Nov 2016

France On going programme of trade cooperative marketing support and activity with tour operators, wholesalers and travel agents 2015: 30,000 group pax (inc day trips & SLVs), 60% trade. Condor /Morvan Fils 2015: 15,615 FITs package pax (5,379 bookings), 28% trade. 26,338 bed nights. On-island spend value iro £4m

Germany Bed night potential: 74,000 Visitor spend potential: £9.9m Seat Capacity: 12,392 pax May to October Saturdays Dusseldorf AB & Germanwings Munich Lufthansa Stuttgart AB Hannover AB Spring/Summer Globalis charter – 6 flights

Switzerland New scheduled flight service operated by Skywork from Bern Airport – Saturdays from 16/4- 8/ flights Rolf Meier Reisen sole charterer of Zurich flight using Blue Islands 21 flights to operate on Saturdays from May to Sept Allocation of seats shared with Hotelplann/Falcon 2016: Bed night potential: 10,800 Visitor spend potential: £1.3m

Benelux Sunair Vakantie & Buro ScanBrit Full charter service with shared commitment of seats Rotterdam to Jersey with separate Guernsey flight flights to operate on Saturdays from May to Sept

Denmark Primera Group – largest independent tour operator in Scandinavian region Jersey programme to be operated by Bravo Tours DK Full charter service from Bilund airport using own airline 13 flights to operate on Tuesdays between May and Sept

Austria Prima Reisen – Vienna based independent tour operator Full charter service from Vienna airport with additional pick-up dates from Linz airport 10 flights to operate on Saturdays from May to Oct (exc Jul & Aug)

Other markets China. Partnership and marketing programme with established tour operator. Translated collateral and web content. Long haul markets including US & Canada, Japan & India - reach achieved through intermediary of 3 rd party relationships with UK & France based DMCs.

Opportunities ITB Berlin 9-13 March 2016 “The Channel Islands Stand” * 2 spaces remaining Destination Jersey – trade workshop Tuesday the 26 th of April 2016 * Registrations to open end Feb World Travel Market 7-9 November 2016 “The Channel Islands Stand” The more the merrier !!

Robin Segal Head of Market Development Thank you