 Thomas cook is a tour operator/ travel agent, who sells customers holidays. They are based in 17 different countries, they also have a website.  Thomas cook has its own brands including :  Thomas cook  Sunset  Air tours  Neckermann  Condor airlines  Ving  Direct holidays What is Thomas cook?

 Cabin crew  Tour operator  Cabin Crew  Pilots  Engineering  Ground Staff  Administrators  Destination Reps  Entertainers & Kids Reps  Assessment Centres Thomas Cooks careers

 On 9 June 1841 a 32-year old cabinet-maker named Thomas Cook walked from his home in Market Harborough to the nearby town of Leicester to attend a temperance meeting. Since when was Thomas cook around.

Location where we are based locally; Kings Lynn.

Thomas Cook is based in United Kingdom.

Prices These are the different deals they have.

Prices

 Thomas cook offers you a gift card that you can give too someone.  Thomas cook provides holidays for weddings, honeymoon etc. in any destination you would like.  Thomas cook makes offers when you book your holiday. Promotion

 Thomas cook sells holidays to people all over around the world.  Thomas cook goes to any destination around the world. Product

Options On the home page you have a options, these can help you on what destination you would like to travel to, departure day, for how many days ect.

 If you fly with Thomas cook you need a valid passport at least 6months valid and valid tickets otherwise you will not go on your holiday.  You need travel insurance just in case if something happens: bit by a creature, heat stroke..ect

Thomas cook has two different types of parts of the plane:  Economy  Business class

 1981 Thomas Cook introduces 'Holidaymaker', a private viewdata system allowing travel agents to access directly Thomas Cook Holidays reservation system.  1997 Thomas Cook On-Line is launched, making Thomas Cook the first UK retail travel agency to offer customers a way to buy holidays, foreign currency, travellers cheques and guidebooks over the Internet. - Thomas Cook Direct Businesses open a new call centre in Falkirk. Sunworld acquires the Flying Colours Leisure Group, one of the UK's medium-sized tour operators and leisure airlines. -Thomas Cook launches its Global Traveller Services business. -Thomas Cook announces its partnership with the Variety Club of Great Britain as its chosen charity. The relationship involves fundraising activity and Christmas flights for underprivileged, sick and disabled children Thomas Cook celebrates its 150th anniversary. A 34-day round-the-world trip is arranged to commemorate this occasion, and a re-enactment of the first railway excursion from Leicester to Loughborough takes place on 5 July. History

 Product  Promotion  Place  Price 4ps

 Thomas cook doesn’t have a specific ethnicity. Anyone can go on holiday they can be any race colour, gender, age, religion e.c.t Target audience/ Ethnicity

 Lifestyle doesn't matter when booking a holiday because you can book a holiday that suits you, because people go on holiday to relax, party e.c.t Lifestyle?

 Middle class and upper class will more likely to being ordering holidays abroad. Lower class would be very unlikely to order and holiday going abroad but they still can go on holiday in their own country.  Upper class will be more than likely to go abroad all the time. Thomas cook provides holidays like E.g. America. Social class

 Thomas cook provides holidays for any gender, you don’t need to be a specific gender to go on holiday. Gender?

 Thomas cook has a different ranges of ages, like under 18 you can not book a holiday which this means in order to order a holiday you need to have an adult over 18+. Age?