2 nd Instinct Strategic Marketing Your market deserves a 2 nd look 2 nd Case Studies Don Frattaroli Tuesday, July 03, 2007

12/18/2015 A 2 nd Glance After 15 years of professional marketing and business development leadership with GE, AT&T and HP/Compaq, we are impassioned by the opportunity to help our client‘s: –Transform innovation into high impact marketing solutions –Cultivate market intelligence into strategic marketing plans –Gain market share through in-depth competitive attack plans Our key solution areas are: –Market overview & trend analysis –Target market profiling –Competitive SWOT analysis –Solution & product development –Strategic relationship/partnering strategy

3 One of the most successful cross enterprise product solutions in client’s history Ground work for future cross business unit development Highest revenue producing program for quarters offered Q4 roll- out – 100 MM Q1 roll - out – 150 MM 2 nd Instinct Case Study: Cross Enterprise Solution Development Effective cross enterprise product solutions Cross divisional sales & marketing coordination One enterprise voice to their customer Business Needs Business Benefits Managed solution development across 6 Enterprise Business Units Cross divisional marketing & sales relationship management Objective and effective business case studies 2 nd Solution ` The 2nd difference Transform innovation  high-impact marketing solutions Cultivate market intelligence  strategic marketing bus plans Counter competitive advancement  sales force automation Fortune 10 IT Industry Leader

4 Global BD template to insure more & profitable solutions to market Solution tracking model for global operational and sales readiness Training tool for new marketing staff development 2 nd Instinct Case Study: Global Solution Development Process Consistent & effective global marketing solution development Cross Global/regional solution integration Consistent new marketing staff development Business Needs Business Benefits Engineered and implemented a cross geography business development process Built a solution model for program revenue growth & initiative process development 2 nd Solution ` Global IT Solution Provider The 2nd difference Transform innovation  high-impact marketing solutions Cultivate market intelligence  strategic marketing bus plans Counter competitive advancement  sales force automation

5 Mission direction connection & commitment Prioritized list of initiatives, programs, membership & sponsorship targets A new focus on strengths & weaknesses for future opportunities & overcome threats 2 nd Instinct Case Study: Strategic Planning & Facilitation GBBC Needs GBBC Benefits Facilitated Board of Director retreat Mission analysis & commitment review 3 year historical review SW OT Strengths, Weaknesses, Opportunities and Threats analysis & prioritization 2 nd Solution ` 6 th largest MA Chamber of Commerce 1400 Boston Business Members The 2nd difference 12 years of Fortune Board advisory Cultivate BOD commitment & creative thought Transform brainstorming into strategic plan Mission focus to create organizational long-term strategy B.O.D shared vision & commitment Prioritize current & future goals, objectives and Board resources

6 Increased market share due to cross enterprise portfolio differentiation Successful product & service solution integration Competitive SWOT readiness center 2 nd Instinct: Case Study: Cross Divisional Sales Attack Plan Response counter sales initiatives due major shift in competitive field Cross company marketing and sales integration Business Needs Business Benefits Managed initiation, development and implementation of a 4 divisional sales counter attack plan Competitive differentiation analysis 2 nd Solution ` Leading IT Solution Provider The 2nd difference Transform innovation  high-impact marketing solutions Cultivate market intelligence  strategic marketing bus plans Counter competitive advancement  sales force automation

12/18/2015 Don Frattaroli O C ndinstinct.com Your market deserves a 2 nd Look