Social Media Training for CBT

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Presentation transcript:

Social Media Training for CBT

Today's Agenda  Review of Social Media Tips  Customer Profiles  Build out Content Calendar  How will this work?

The most important rule in social media LISTEN!

FACEBOOK MARKETING 101 Use Facebook strategically, like a business Be social – Educate, Entertain, Engage Optimize each post 2-3 hashtags maximum No auto-posting to other platforms Ask questions and be positive

TWITTER MARKETING 101 Follow the right people (employees, ambassadors, and influencers) 100 characters max with an image 2-3 hashtags max Call to Action / Question Shortened link at the beginning of the Tweet

INSTAGRAM MARKETING 101 Use the right hashtags! Find your influencers Create scenarios where your customers do the storytelling for you Use your brands logo and colors No ads! Tell a story with the images

LINKEDIN MARKETING 101 Optimize each employees profile Connect with employees, vendors, sponsors… Strategically select 2-3 groups to engage with Identify influencers Write relevant content that showcases value

Build Customer Profiles  Who are you?  Age  Location  What do they need to purchase?  Preferred social platform  Media  Events  Influencer  Voice  Testimonial ?

PROSPECTIVE STUDENT – HISPANIC  Male, Age 35 – 50, Children  Hialeah, Little Havana, Westchester, Sweetwater.  Media: Watches local TV and radio in Spanish, Diario Las Americas, Nuevo Herald, 98.3 FM, 94.9 Mega  Events: Calle Ocho, Versailles, Park Festivals, Kids Sports  Influencer: Wife (Family), Oscar Haza,  Voice: Hustle, Unorthodox, Do not want to ask for help  Social Media: Facebook, WhatsApp

PROSPECTIVE STUDENT – ENGLISH SPEAKING  Girl, Age 25-35, Some have children  Homestead, Florida City, Cutler Bay, Kendall, Miami Gardens, North Miami, Opa Locka.  Media: Watches local TV and radio, The Flyer, 99 Jamz, Power 96, FM, Pandora, Spotify  Events: Church events, Community Events, Mall  Influencer: Pastor, Family, Peers  Voice: Inquisitive, Need a lot of reassurance ( you can do it)  Social Media: All platforms – social star! Except LinkedIn

CBT ALUMNI  Same demographics as students  Media: same  Events: same  Influencer: professors, career services  Social Media: same  Voice: They did it! Showcase their success

EMPLOYERS / SPONSORS  Size: Small to medium (max 200)  Industry: Medical (medical centers), Electrical, HVAC, IT, Business Management  Location: Adjacent to each campus  Social Media: Facebook  Voice: Office managers or owners, basic skills, trainable

COMMUNITY  Adjacent to the campus  Churches, chambers of commerce, non-profits, social services organizations (work force)  Income: Low income  Media: same as student, online  Social Media: Facebook, LinkedIn  Voice: Free workshops and donations, connections

Build Customer Profiles AUDIENCE 1AUDIENCE 2AUDIENCE 3AUDIENCE 4 FACEBOOK TWITTER LINKEDIN INSTAGRAM

Content Calendar

Social Media Management

How to Share Content

Social Media Training for CBT