A Movement of Ideas for Growth Results London, November 2015

THE USE OF TECHNOLOGY TO INCREASE GROWTH John Braithwaite Julian Knowles

MARKET TRENDS TYPETRENDS Device time 73% of > 2 hrs per day screen time (NC for Health stats) 72% landscape (all screens inc. TV) ; 28% portrait (KPCB) Device usage Search: PC/Laptop 91%; Smartphone 80%; Tablet 47% (Global Web Index) Only 11% of time online is on mobile websites (vs. apps) (Neilsen) Device reach 1 in yr olds have their own tablet computer Girls are more ‘sociable’: texts (163:113 Boys) & calls (23:17) (Both Ofcom)

MARKET INSIGHT TYPEWHAT THIS TELLS US Device time Increasing use of technology, and the number one ‘free time’ tool Device usage Most use mobile phones / tablets, most of online time is in apps Device reach Girls use digital socially, device ownership / usage increases with age

DATA FUELS ONGOING OPTIMISATION Adapt and evolve more rapidly Test different strategies Look for trends / insight Use your data to make changes Use automation

YOUR CHALLENGES 1.Gatekeepers 2.Mobile adoption 3.Local differences 4.Your resources 0 You need to be able to continually adapt

FORMULA FOR GROWTH Greater awareness Stronger communications Increased reach 0 Technology can help you achieve all of these ambitions 00

AWARENESS Shape your strategy per stakeholder: Guides and scouts Parents Volunteers

COMMUNICATIONS Improve your communications Personalised Timely Frequent Targeted

REACH Increase your reach: Channels and networks Communities Sharing Inviting

BRIEFING Work as a group to brainstorm practical* ideas to achieve growth for the WAGGGS in the specific area E.g. Group 1 – what steps can you take to increase awareness amongst guides and scouts, parents and volunteers. Spend an equal amount of time on each * defined as being able to put in practice when you return to your own area

TIMINGS Briefing - 5 minutes Work within groups - 10 minutes Feedback from groups – 8 minutes per group Summary 6 minutes

COMMSREACHAWARENESS Specific: Guides / scouts Parents Volunteers More: Personalised Timely Frequent Targeted Increase: Channels and networks Communities Sharing Inviting

14 AWARENESS OUTPUT

15 COMMUNICATIONS OUTPUT

16 REACH OUTPUT

YOUR FUTURE A flexible platform which has plans for specific stakeholder groups, adapts to local market conditions and automates as much of the two- way communications process as possible. This is achievable, today.