Write Web Copy for Business-to- Business Companies Steve SlaunwhiteNick Usborne.

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Presentation transcript:

Write Web Copy for Business-to- Business Companies Steve SlaunwhiteNick Usborne

In the first half of today’s webinar: 1.What B2B all about 2.Why you might like this market 3.The type of projects you can expect to write 4.The keys to success

What is B2B?

Businesses that sell products and services to other businesses, rather than to consumers.

B2B companies use the Web to:  Build awareness  Generate leads  Make sales  Earn loyalty

A lead is someone who has indicated an interest in a product or service.

Lead Lead Lead Sale!

What you might like about the B2B market

Lots of potential clients  5 million B2B companies in Canada and the United States  240,000 with 50 employees or more (Source: InfoUSA.com)

A Web writers paradise  $85 billion per year spent on Web marketing and communications  The largest Web writing market in the world (Source: Business Marketing Association.)

You do not have to be a “techy”

Huge demand for good Web writers......who are also good B2B writers!

Keys to success  Become a good Web writer  Become a good B2B writer  Market your services effectively

Find a niche and own it

The must-know information you need to write effective B2B copy How to write more than 35 types of B2B projects – including all Web writing projects! A special module on how to get B2B clients Membership in the private B2B writers forum And much more. (A cliché, but true!) Writing High-Performance B2B Copy:

Part 2: 1.Where the money is at 2.Expand every project 3.Find your niche 4.Become an expert

Where the money is at with B2B online…

Every B2B company needs a new home page. Tip: Give them 3 or 4 ways forward from the first screen..

Companies pay top dollar for sales pages. Tip: Completing the sale on the same page increases conversation rates.

Companies pay for quality blog posts. A new project every day.

Companies pay for quality content. Companies have thousands of content pages that need to be written.

s deliver new customers. Tip: See the buttons at both the top and the bottom?

E-Newsletters convert prospects into buyers. They need a new issue, every week. Nice gig.

Online, every B2B engagement can become a bigger project…

Home page + second level pages.

Lead capture + lead nurture + conversion.

Landing page + s + PPC.

Find your niche…

Quick ways to find clients… 1.Trade publications 2.Tradeshows 3.Industry web sites 4.Industry social media sites

But first, become an online copywriting expert…

Learn how to become an in-demand online copywriter for companies big and small. Online copywriting expert Nick Usborne shows you how to write better web copy, land more clients, and make more money. Copywriting 2.0:

Thank you for your attention. SteveSlaunwhite.com NickUsborne.com SteveSlaunwhite.com NickUsborne.com