 Swiss Graphic Designer  At Base school of Design he was developing graphic design style known as Swiss style  Books, exhibitions, stage sets, logotypes,

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Presentation transcript:

 Swiss Graphic Designer  At Base school of Design he was developing graphic design style known as Swiss style  Books, exhibitions, stage sets, logotypes, symbols, typography, posters, sign systems, and environmental graphics.

 point, line and shape  While conveying  simplicity,  complexity,  representation  abstraction

 Initiated in Russia, Germany and The Netherland in the  Encouraged by the artistic avant-grade and alongside the International Style in architecture

 Hofmann is also known for his poster and the use of the colour and fonts.  Hofmann regards this as the “trivialization of colour.”  His work is widely exhibited in major galleries, such as the New York Museum of Modern Art.

 His goal was to communicate through his style of design.  He practiced new techniques of :  photo-typesetting  Photo-montage  Experimental composition  And heavily favoured san-serif typography.