PAUL RAND graphic designer By: Rubeen Chauhan August 15, 1914 – November 26, 1996

Biography Highlights A self-taught, well-known American graphic designer, best known for his corporate logo designs Educated at the Pratt Institute ( ), the Parsons School of Design ( ), and the Art Students League ( ) One of the originators of the Swiss Style of graphic design Taught design at Yale University in New Haven, Connecticut from 1956 to 1969, and beginning again in Was inducted into the New York Art Directors Club Hall of Fame in 1972 Designed many posters and corporate identities, including the logos for IBM, UPS and ABC Resource website:

Biography Highlights His real name was Peretz Rosenbaum In 1935, he camouflaged and abbreviated his overtly Jewish identity, shortening his forename to ‘Paul’ and taking ‘Rand’ from an uncle to form his new surname. At very young age, he started painting signs for his father’s grocery store as well as for school events His career started with a part-time position creating stock images for a syndicate that supplied graphics to various newspapers and magazines. Resource website:

Biography Highlights Rand’s early portfolio was largely influenced by the German advertising style Sachplakat (ornamental poster). Rand remained vital as he aged, continuing to produce important corporate identities into the eighties and nineties with a rumoured $100,000 price per single solution. Just prior to Rand’s death in 1996, his former client labelled him, simply, “the greatest living graphic designer.” Resource website:

According to graphic designer Louis Danziger: “He almost singlehandedly convinced business that design was an effective tool. [...] Anyone designing in the 1950s and 1960s owed much to Rand, who largely made it possible for us to work. He more than anyone else made the profession reputable. We went from being commercial artists to being graphic designers largely on his merits.” Resource website:

“a logo cannot survive unless it is designed with the utmost simplicity and restraint.” Resource website:

Paintings Not only was Paul Rand a phenomenal designer, he was also an accomplished painter. Anyone of his paintings could easily have been turned into a poster, ad or other promotional piece. This shows that Rand not just a designer, but a true artist in any medium. Resource website:

Children's books Paul Rand illustrated several children's books written by his wife, Ann Rand, in the fifties and early sixties. As it happens with true classics, the illustration and layout in Rand’s books looks just as fresh today as when they were first published. His style of illustration, consistent with his design work, is based in a witty use of simple shapes, flat colours and a well- thought composition and layout. Resource website:

Articles by Paul Rand Black in the Visual Arts The Trademark as an Illustrative Device Advertisement: Ad Vivum or Ad Hominem? Design and the Play Instinct Trademarks of the World Preface Integrity and Invention On the RCA Ad The Case for the Ampersand The Politics of Design Logos, Flags, and Escutcheons Confusion and Chaos: The Seduction of Contemporary Graphic Design Object Lessons Failure by Design Resource website:

THANK YOU Please visit to learn more about his life, work and corporate identities. Resource website: