Today’s Agenda – Meet team kbb Sales Marketing & PR Operations Venue – Coffee break 11.30– Sales training with Simon Naudi – Lunch & Networking
Who are we? UBM EMEA is a global events-led marketing and communications services business. UBM provide products and services to a variety of specialist professional & commercial communities. It is through our intimate knowledge of these communities that we can serve our customers most effectively. UBM - 2 nd largest global organiser of events - USA, Asia S. America & Europe. UBM’s key priorities include Agile Growth (acquisitions), Customer Insight (helping to improve your investment ) and Operational Excellence. kbb portfolio is part of UBM built environment division based in London. Other events in our portfolio include Ecobuild, Sleep, Decorex
kbb London 2017 You heard it here first... 7 – 9 March 2017, ExCeL London Co-located with Ecobuild, the UK’s leading exhibition for the construction and energy market attracting over 40,000 visitors Creates an annual offering for the KBB industry
Other UBM brands add value
Market growth factors Soaring housing market Upturn in housebuilding Revival of contract market Design savvy consumer Aging population
Resulting trends Increased project value Success & strength for independent retail specialists Rise of niche markets Training Estimated 20% growth of kitchens & bathrooms market by 2018
What’s new? We’ve grown... for the first time since 2008! kbb Birmingham Arena kbbreview Annual Retail & Design Conference Innovation Awards Installers Area Kitchen Designer Foundation Degree Course
kbb Birmingham 2016
Why #futurekbb?
Objective: >15,000 trade professionals /SMS marketing, digital advertising, paid search campaigns Twitter, LinkedIn, Facebook Print advertising, Direct Mail, PR Content Marketing Digital Marketing Social Media Marketing Offline Activity Integrated Marketing Strategy
kbb Birmingham Show App Your brand at our visitors’ fingertips Cutting edge industry leaders Exhibitor/Visitor networking Promote your brand pre-show Generate year round business Bespoke branding opportunities
Tools to help boost ROI Exhibitor Zone Marketing Assets Exhibitor Profile Partner Portal Technical Manual Visit Connect
N200 Visit Connect
kbb Birmingham Show Guide Get your brand into the hands of our visitors Advertising Opportunities Website promotion Newsletter sponsorship Jackie Christie Eventful Publishing
PR & Content Support Press releases Exhibitor promotion Media titles Content o Interviews, blogs, product features o Bespoke content e.g. surveys, reports, competitions...
Helen Ericson – Operations Manager Debbie Fenner – Senior Operations Executive E: T: +44 (0) Your kbb Operations Team
*ALL NEW* EXHIBITOR MANUAL Accessed via link Pick your own username and password Official contractor details and order forms *NEW for 2016* High visibility vests mandatory for build up & breakdown Safety footwear – no flip flops, pumps, open toed shoes Badges for contractors
BUILD UP Tuesday 1st March hrsSpace Only Wednesday 2nd March hrsSpace Only Thursday 3rd March hrsSpace Only Friday 4th March hrsSpace Only Saturday 5th march hrsSpace Only/ Shell Scheme EXHIBITION OPEN PERIOD Sunday 6th March – Monday 7th March10.00 – Tuesday 8th March10.00 – Wednesday 9th March10.00 – There will be exhibitor access from 0800hrs on each open morning. BREAKDOWN Wednesday 9th March * hrsSpace Only/Shell Scheme Thursday 10th March 0800 – 18.00Space Only Friday 11th March0800 – 1400Space Only *Contractors will be allowed into the hall at 18.00hrs Exhibition Timetable
Space Only Pre marked area on the floor ONLY Exhibitors responsibility to design, build and deliver their own stand Must comply with all regulations in manual Must submit copies of plans with full H&S documentation prior to the deadline to receive approval to build Stands will then be audited onsite to check that they have been built according to the plans submitted Stand Packages
Thank You! Any Questions?
Have your #futurekbb