Norwegian School of Entrepreneurship Master of Science Program in Innovation and Entrepreneurship ENT 4000 Group work session 4 – 23/09-08

ENT Group Work Session 4 Homework IPR and the management team Presentation

ENT Group Work Session 4 The Business Plan –Executive summary –Business idea –Management team –Marketing plan –Businessmodel og organization –Operational plan –Financial plan –Risk analysis

ENT Group Work Session 4 Business idea and management team In the specification of the business idea you should describe: The business idea itself How will you protect the idea? The competence you have within the management team

ENT Group Work Session 4 IPR and competence You need to decribe: How will you protect the idea? –In example, do you have a patent, copyrights, trade secrets etc.? How important is it to protect the idea with a patent in your field? How easy is it to defend it against potential competitors? And also... A bit your technological solution Development phase for your product/service and The competence of the management team Areas of resposibilities –You and prospective other people if the idea is gathered externally

ENT Group Work Session 4 Protection Patents –Protects the technology Trade marks –Protects the brand Copyright –Protects the content Other ways of protecting your business –Unique access to resources –Trade secrets –Others…

ENT Group Work Session 4 IPR strategy and management team For next gathering prepare a PPT presentation of the management team and the IPR strategy for your business - Send the presentation to: - Before 07/10-08 (Monday before midnight) - Presentation should be maximum minutes