Today I will: be introduced to process of promotion and types of promotion So I can: Understand the procedure to determine Promotional Mix I will know I’m successful when: I can identify the Promotional Mix of specific products and enhance my decision making as a consumer Text Books needed today Read pages 394 – mid 397

Promotion = persuasive communication Process of Promotion Attract attention 2.Build interest 3.Build desire 4.Ask for action

Types of Promotion Personal selling – use of sales representatives who generate direct contact with customers or prospects Advertising – one-way communication about a product with a potential customer Direct Marketing – promotional message to a specific group of customers (print, phone, or text) Sales promotion – activities directed at retail customers or business (industrial) to boost sales Public Relations – activities that enable an organization to influence a target market

Developing a Promotional Mix Promotional Mix Choices Analyze Product Utilities Connect to Target Market by developing campaign and... 1.What are the objectives? 2.Design the specific promotional message (images, words, sound, etc) 3.Select promotional activities (consumer and/or trade promotions) 4.Set a budget 5.Analyze results

Table Assignment 1) Pick a specific product. 2) Brainstorm ways you believe the Promotional Mix (from list below) is used 3) Write your ideas down on your notes 4) We will select randomly to share with the entire class Personal selling – use of sales representatives who generate direct contact with customers or prospects Advertising – one-way communication about a product with a potential customer Direct Marketing – promotional message to a specific group of customers (print or ) Sales promotion – activities directed at business or retail customers to boost sales Public Relations – activities that enable an organization to influence a target market