Week April 13, 2015 – April 17, 2015 DECA NEWS: Forget to turn in your Officer Intent form? You have through Wednesday! Sign up for Relay for Life team! DECA Meeting NEXT WEEK! Meet in the Middle is 4/22/15 – Is your form turned in? Due This Week: Unit 6 Vocabulary & Assessments Due FRIDAY Abstract #4 Due FRIDAY Field Trip THURSDAY – Look nice! Promotion Project due 4/23/15

 Early Work: What are the two types of Promotion? Define each type.  Today’s Objective: Promoting Products and Services Promoting Products and Services  Activities  Vocabulary – Chapter 17, 18, 19, 20 + Assess for Understanding – Due FRIDAY for credit – TWO SLIDES!!! Vocabulary  Unit 6 – Promotion – What is this?  Chapter 17 – The Promotional Mix  What Makes a Promotion Successful?  How do you write a News Release?  What are the Steps in Developing a Promotional Mix?  Prepare Press Release and turn in – follow example Pg 398  Movie – The History of Advertising  Homework: Bring in Promotional Item! ☞ Point of the Day: Promotion is persuasive communication that informs persuades and reminds. We are what we repeatedly do. Excellence, therefore, is not an act but a habit. - Aristotle Magic Monday Morning – Manners Moment

 Early Work: What are the six steps in developing a Promotional Mix?  Today’s Objective: Promoting Products and Services Promoting Products and Services  Activities  Vocabulary & Assessments for Unit 6 due Friday Vocabulary  Chapter 17 – Any questions? – Show your Promotion Piece!  Chapter 18 – Visual Merchandising & Display  Display Features  Artistic Design  Visual Merchandise Teams –  What will your display be?  Sketch out display, determine merchandise, type, setting, etc…  Movie – The History of Advertising  Homework: Field trip Thursday – turn in form & $ ☞ Point of the Day: The 5 types of Promotion are Personal Selling, Advertising, Direct Marketing, Sales Promotion, and Public Relations. The best way out is always through. - Robert Frost Tough Tuesday – Name that Company

 Early Work: What is Product Placement? Give an example you have encountered.  Today’s Objective: Promoting Products and Services Promoting Products and Services  Activities  Vocabulary & Assessments Unit 6 due Friday Vocabulary  Your Promotions Project – Teams selected & Project discussion  Chapter 19 - Advertising  Advertising Media  Purpose & Types  Media Rates  How much does it cost? What works best?  Movie – The History of Advertising  Homework: Field trip Tomorrow, Displays Friday! ☞ Point of the Day: Public Relations – PR – enable an organization to influence a target market. Do not wait to strike till the iron is hot; but make it hot by striking. - William B. Sprague Wicked Work Wear Wednesday & Role Play Day!

 Early Work: Newspaper Day – The Free Lance Star What are the four key elements of Visual Merchandising?  Today’s Objective: Promoting Products and Services Promoting Products and Services  Activities  Vocabulary & Assessments for Unit 6 due Friday Vocabulary  FIELD TRIP TO FREDERICKSBURG!  Movie – The History of Advertising  Homework: Abstract #4 due Friday ☞ Point of the Day: Sales Promotions are incentives to encourage customers to buy products or services. Great spirits have always encountered violent opposition from mediocre minds. - Albert Einstein Thundering Thursday – Share a Weird Fact today!

 Early Work: What are the five steps to create a Display?  Today’s Objective: Promoting Products and Services Promoting Products and Services  Activities COLLECT ABSTRACT #4!!!  Vocabulary & Assessments for Ch 17 & 18 due TODAY! Vocabulary  Chapter 20 – Print Advertisements  The Campaign  Elements of a Print Advertisements  Ad layouts  Put together your display with your partner  Pose for Picture  Vote on your favorite!  Your Promotion Project – further information – Due 4/23/15  Movie – The History of Advertising  Homework: None for the weekend! ☞ Point of the Day: Visual Merchandising is the physical elements to project an image to customers. Whether you think you can or think you can’t, you’re right. - Henry Ford Foxes Friday - The Week’s Wrap-Up & Good News!

 Promotion  Product promotion  Institutional promotion  Promotional Mix  Advertising  Direct marketing  Social Media  Sales promotion  Public relations  News release  Publicity  Push policy  Pull policy  Sales promotions  Trade promotions  Consumer promotions  Coupons  Premiums  Incentives  Promotional tie-ins  Loyalty Marketing Programs  Kiosks  Visual merchandising  Display  Storefront  Marquee  Store layout  Fixtures  Point-of-purchase displays (POPs)  Interactive Kiosk  Props  Color wheel  Complementary colors  Adjacent colors  Triadic colors  Focal point  Proportion  Formal balance  Informal balance Chap 17 Assess – Pg 413 # 2-9 Chap 18 Assess – Pg 435 # 2-9 Chapter 17 Chapter 18

 Advertising  Promotional advertising  Institutional advertising  Media  Print media  Transit advertising  Broadcast media  Internet advertising  Podcast  Blogs  Specialty media  Media planning  Audience  Frequency  Impression  Cost per thousand (CPM)  Advertising campaign  Advertising agencies  Logotype  Headline  Copy  Illustration  Clip art  Signature  Slogan  Ad layout  Advertising proof Chapter 19 Assess – Page 461 #2-9 Chapter 20 Assess – Page 483 #2-9 Chapter 19Chapter 20

 Examine the concept of promotional mix.  Identify the promotional mix of an existing product or service.  Describe the technological tools and methods used to market goods and services.  Compare the benefits of various types of promotional media.  Identify components of print ads.  Prepare an advertisement that encompasses knowledge of the marketing mix.  Explain the concept of visual merchandising.  Explain advertising campaigns.  Create a press release and related media materials.  Explain the concepts of push and pull as they apply to an existing product or service.  Describe ethical issues related to promotion. CTE Competencies Linked to SOLs

 Field Trip  Expo Center/Celebrate Virginia  Spotsylvania Town Center  Please dress nice for this trip!  Press Release – write and print to turn in Wednesday.  In-Class Display - Friday  In groups of two, work through the five steps of Display Design  You may use any of the items in the room or bring items from home  Your display must have a theme  Share with the class and pose for a picture

The Authentic Problem: “The Marketing Classes at King George High School have just received an interesting challenge! The Fredericksburg Expo and Convention Center has been chosen as a possible host for the 2015 International Franchise Trade Show. This Trade Show is expected to generate up to 5,000 room-night bookings in area hotels and bring Franchise Opportunities to many perspective entrepreneurs in the Fredericksburg Region. The Center hopes this show would promote business in the Region, bringing more retail and service businesses to our growing area. This trade show of franchise opportunities would provide for regional business people and entrepreneurs to investigate and open new businesses. Because of the growth in the region, new business ventures in a variety of areas are in great demand by the growing population. By bringing all of these opportunities to one location, it would provide a “smorgasbord of possibilities” for the entrepreneurs. The Marketing students have been asked by the Center to design the advertising campaign that will be used to promote the trade show. The Marketing students have also been asked to develop the advertising campaigns for the other shows on the Center’s calendar. What an exciting opportunity! Let’s get started!” Resources:

 R-E-S-P-E-C-T EVERYTHING!!!  Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every- day! Bring pen/paper/thinking cap/open mind ever-day!  Place all bags on the floor under your table!  Wait for Teacher instruction before beginning activity!  Passes out of Class - No Exit First 10/Last 10  One person out of room at a time  Pass Board – USE IT!  Keep it short!  Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you.  No talking while Teacher or others have the floor.  Watch your language and mind your manners, please.  All School Rules will be followed without question.