© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

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Presentation transcript:

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Let’s kick this off with a few questions My name is © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 2 Raise your hand if the following apply to you: I sometimes text, Snapchat, or check my Facebook, Twitter, or Instagram while I’m driving. I have watched a video while driving. I sometimes look at my phone at a red light. I sometimes see my parents texting or using an app while they drive. I expect a response from a friend within 5 minutes of sending them a text or Facebook chat.

You’re not alone © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 3 Texting or using an app on your phone while driving are common behaviors: of teens text while driving of teens look at their phones at a red light see their parents text and drive expect a response to a text within 5 minutes 43% 73% 77% 89%

And the problem has grown beyond just texting © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 4 Nearly 4-in-10 use social media while driving 1 27% 14% 11% Facebook Twitter Instagram Snapchat Dumb things people with smartphones do behind the wheel include: Text 43% Stream music 40% Surf the net 21% Snap a selfie/photo 17% Shoot a video 12% Video chat 10% Other startling findings include: 20% say they engage in smartphone activities behind the wheel “all the time.” Of those who shoot videos behind the wheel, 27% think they can do it safely while driving. 17% who access social networks while driving cite addiction as a reason.

“From One Second to the Next” - Trailer My name is © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 5 From One Second to the Next Documentary Trailer (2 min) CLICK TO BEGIN or copy and paste in browser From One Second to the Next Full Documentary (35 min) CLICK TO BEGIN or copy and paste in browser https// OR

Using your phone while driving puts people in danger © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 6 Teen drivers text while driving… 97% Agree that texting and driving is dangerous… 43% Admit to doing so Are confident that they can text while driving safely 77% As do adults… 49% Of commuters admitted to texting while driving Over 40% of those who admitted to texting and driving called a habit makes you 2x more likely to be in an accident involved in 200,000+ automobile accidents in which people are injured or die texting & driving… each year texting drivers are…

We’ll show you how dangerous it can be © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 7 Instructions: Try to balance three balloons while sending a text, reading your social media news feed, or watching a video. + 3 balloons

As we know, it’s just as dangerous on the road My name is © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 8 Instructions: Try to navigate this obstacle course while texting or searching for something on the internet.

So why do teens still use their phones while driving? © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 9 “I don't want to miss out or be left out of anything important” “When someone sends me a text/ , they expect me to respond right away” “I’m at a red light, so it’s fine” “Because I text/ all the time it's a habit” “It only takes a second to respond”

There’s good news… © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 10 Your friends and family will understand the importance of putting down the phone and paying attention. How would you feel if a friend/ family member was in a car crash because they were texting you? How would you feel if a car crash occurred because you didn’t remind your family member not to look at Instagram while driving? Safety comes first behind the wheel. We can show we care by not responding right away, and not sharing stories and photos from the driver’s seat.

What can you do to help make a change? © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 11 Put down your phone when you’re in the driver’s seat. Ask family and friends to do the same, and avoid distraction when they’re driving. 9/10 Teens would stop texting if a passenger asked them to. “It Can Wait”

And you can take action— 12 Lead by example: don’t use your cell while driving. © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Speak up! If you see a friend or family member texting or using an app while driving, tell them it’s not okay and ask them to stop. Don’t text or use any apps while you drive. Your friends and family in the car with you will learn from your positive behavior. When you’re on the road with friends and family. It’s a free app that helps you avoid distractions so you can stay focused while driving. It silences incoming text message alerts and sends an auto-reply letting the sender know you’re behind the wheel. Assign a “Designated Texter.” Download the AT&T DriveMode® app. 1234

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 13 Learn more at ItCanWait.com | Follow us on

Sources © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 14 Slide 3 Teen Driver Stats – 43% / 73%/ 77%/ 89% (AT&T Teen Driver Survey) LinkLink Slide 4 Research commissioned by AT&T and conducted by Braun Research. Polled 2,067 people in the U.S. aged who use their smartphone and drive at least once a day. Social Networking – 2015 Braun Research 49% - Commuter survey conducted by Research Now on behalf of AT&T 75% - AT&T Teen Driver Survey 82% - AT&T Compulsion Research 78% - ConnectSafely.org survey sponsored by AT&T Slide 6 Teen Driver Stats – 200K stat (National Security Council) Teen Driver Stats – 2x more stat (Virginia Tech Transportation Institute Research) Teen Driver Stats – 97% and 43% (AT&T Teen Driver Survey) LinkLink Teen Driver Stat – 60% (2015, CNBC) Link Slide 11Link 9 out of 10 and 44% stats LinkLink