5th November, Roundtable WAGGGS Projects as a pathway to growth

page 3  What is Free Being Me  Why focus on body confidence – WAGGGS’ objectives  Four ways Free Being Me can help boost growth  Q&A Overview

page 4 WAGGGS and Dove Our vision A world free from appearance related anxiety for girls Our mission To empower girls to reach their full potential by strengthening their body confidence and self-esteem Aim to reach 3.5 million girls with body confidence and self-esteem education by Dec 2016.

page 5 What is Free Being Me? Empowering girls through improving body confidence and self esteem.  11-14s and 7-10s activity packs – 5 sessions and Take Action project  Leader Guide  Badge  Supporting website and global sharing 2.3 million girls reached so far Over 100 MOs participating

page 6 Why body confidence? Globally…  Six in 10 girls avoid participating in fundamental life activities because of concerns about the way they look.  9 in 10 girls want to change something about the way they look Low body confidence stops girls…  Developing skills in activities they would enjoy  Voicing their opinions  Taking risks

page 7 WAGGGS’ aims for Free Being Me Alongside partnership aims to reach 3.5 million girls with quality programming that boosts their body confidence, we have WAGGGS-specific, internal aims for the project: 1. To increase and diversify WAGGGS' membership 2. To build leadership capacity of members, including Trainers and Peer Educators 3. To strengthen the quality of the Girl Guiding and Girl Scouting experience 4. To increase funding available to WAGGGS

page 8 Using Free Being Me to aid growth Outreach to new communities Peer education retaining/attracting young women Making girls’ voices heard and joining with external organisations External media coverage

page 9 Outreach to new communities What is a new community? This could mean: Ethnic/religious background Area of the country Level of income Another youth organisation or educational institution How Free Being Me can help reach new communities Key issue for girls and young women in the community Some funding via Free Being Me Fund to facilitate training and outreach Clear, flexible and fun programme Programme can be used in a wide variety of cultural contexts

page 10 Inspiration – Girl Guides Nigeria

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page 17 Peer education to retain and attract young women What is peer education? Learning from others with backgrounds and/or age similar to their own. Why peer education for Free Being Me? Girls appreciate and are influenced in positive ways by their peers It is a fun way to learn It can give participants freedom to talk more freely, helping develop confidence Why do young women want to become peer educators? Rewarding opportunity to develop leadership skills Contribute to a modern and relevant issue Experience of running activities and being given responsibility – useful for future employment

page 18 Inspiration – Guias Argentinas

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page 26 Advocacy – making girls’ voices heard How does Free Being Me help make girls’ voices heard? Take Action projects locally Global statistics from Dove Self Esteem project Trained leaders and peer educators who can speak out Modern issue – attracts potential partners and members of parliament Social media – led by girls and by the MO

page 27 Inspiration – Girl Guides Australia

page 28 Media – reaching the public What kinds of media? National and local Newspapers Radio TV Social media: Facebook, Twitter, Instagram, You Tube Led by national, regional and local volunteers/staff – and can be led by young people! Why Free Being Me? Research shows the huge impact low body confidence has on girls. It’s a modern and relevant issues that could show a Member Organisation in a new way to the public PR toolkit available!!

page 29 Inspiration – Council of Irish Girl Guide Associations (CIGA)

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Questions for the panel