SiRF Proprietary and Confidential Ashu Pande Director, Wireless Segment P: M:
SiRF Proprietary and Confidential Timeline SiRF is the highest volume GPS chipset manufacturer in the world
SiRF Proprietary and Confidential DrivablePortableWearable Delivering Multimode Location Platform into Mobile Environments
SiRF Proprietary and Confidential Accessory Chipset Embedded A Roadmap to Launching Product Test Market(0.5M), Deploy(1M), Mass Market (>5M)
SiRF Proprietary and Confidential Market & Technology Evolution Defense Applications Focus Magnavox, Rockwell, TI… Professional Applications Focus Trimble, Ashtech, Leica… High Accuracy Expensive Standalone Systems Time 80’s 90’s00’s Consumer Applications Focus SiRF High Availability Urban Canyon Cost Effective Autonomous GPS E911 Focus Locate Function Server Based High Sensitivity AGPS LBS Focus SiRF Navigate Function Intelligent Client-Server High Sensitivity Multimode Location Where is John? John’s at Starbucks How do I get from here to Starbucks to meet John?
SiRF Proprietary and Confidential Delivering GPS in Wireless Terminals Commercial Solutions Deployed in GSM, GPRS, WCDMA, PDC and CDMA Networks