Introducing Video5 The Industry’s Best Vehicle Video Presented September, 2014 Confidential & Proprietary

Why Video Marketing? “If a picture’s worth 1,000 words, a video is worth 1.8 million words per 1 minute of video” - Dr. James McQuivey, Forrester Research

61% of vehicle shoppers research with online video. 6 Internet video traffic will be 69% of all global consumer Internet traffic in YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic. 5 Of all ad formats, online video is #1 for driving consideration among shoppers. 7 of marketing professionals worldwide cite video as the type of content with the best ROI Cisco, Forbes, ,7. Milward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September, eMarketer, 2013

Why Video of consumers report that videos increase their likelihood of making a purchase on a mobile device.1 of video researchers plan to watch auto videos for the next time they shop for a car, compared to 78% last year. 2 shoppers visited a store online or in-person as a direct result of watching a video Adobe Mobile Consumer Survey, Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September, ReelSEO, August 2012

Plus, with Ford Direct Video5 84% are viewed to completion 48% increase in time spent on VDP 10%-19% lift in lead generation Plus, increased SEO from video increases your site traffic and sales activity

Why Ford Direct Video5? The Next Generation of Video - Summary Ford Direct Video5 Player -Dealer-Level Branding, Messaging, & Promotion -Real-Time content is always up-to-date -Dynamic responds on-the-fly to device and to user - Cost-Effective with Ford Direct Video5, you receive more features at a lower cost -Quick to Deploy no lost time in displaying listings High-Definition higher quality vehicle presentation

Why Ford Direct Video5? The Next Generation of Video - Summary User Experience -Enhanced Overlays overlays sync with audio for better engagement -Enhanced Video Script more data and information for the user -Enhanced Voice Talent better user experience -Enhanced Menu Options more user interactivity Benefit: A slick, fast, reliable, engaging, responsive, affordable, and smart video solution.

Why Ford Direct Video5? “Relevance Marketing” smart technology suppresses repetitive pre-roll playback device detection tailors the video experience to the user’s connection and device Benefit: It’s video advertising that learns and responds.

Ford Direct Video5 Mobile In a World Where Half of Your Traffic Comes from Mobile Devices, You Need the Solution that Functions Best on Mobile

Why Ford Direct Video5 Mobile? V5 Downloads Instantly Because It’s HTML… Better than HTML5 because it works on all browsers Several times faster than any competitive offering on mobile Lifts video engagement and completion rates Reduces wait-time frustration, download pauses, and consumer video exits Custom-tailored to adapt and maximize ANY mobile device screen Fills screen for maximum exposure…doesn’t leave gaps Benefit: Video length, size, shape, and speed optimized per device.

Why Ford Direct Video5 Mobile? Device & Connection Detection Recognizes Mobile Devices Detects Connection Speed Fills Screen Dimensions

Why Premium Over Basic? Now’s The Time to Upgrade

The Premium Solution… Demos Best Viewed in Google Chrome.

Why Premium Video Over Basic? Get the Full Impact of Premium Dynamic Video Premium Overlays & Banners -Overlays enhance user experience with callouts… title, engine, trim, odometer, EPA, vehicle history, and price -Certified Pre-Owned Promotion Banner highlights ownership benefits

Why Premium Video Over Basic? Get the Full Impact of Premium Dynamic Video Premium Functionality - Features Sync with Audio for better trim presentation -Clickable Content in Player drives traffic to desired pages -End Card drives click-thrus interactive map allows users to easily find your location

In Summary FeaturesAdvantagesBenefits HTML BasedDownloads instantly - faster than any competitive offering More views and completions - users won't give up on downloading Dynamic, Real-TimeUpdates made to your listings automatically change in the video player Users see the most current and up-to-date information, such as price CustomizableThe player can have your own look and feel - meets your brands standards and selling objectives Maximizes impact and leads ImmersiveCan include other videos and links to information, such as CPO Provides users the information they really need/want Device DetectionThe system detects the device and can instantly adjust the length, content, and shape of the video accordingly Users get a video experience tailored to their connection and device Behavior DetectionInstantly reacts to the user. Selects, suppresses, and arranges content based on the user’s history Learns with each view what a customer’s shopping for to give them personalized and relevant information

Premium Services Add-Ons There’s More!

Additional Services… Syndication Services You’ve Come to Expect YouTube Syndication -improve SEO -increase average monthly video views from 20% to 30% Unlimited Syndication to Dealer Sites & Major Portals - AutoTrader.com and Cars.com Customizable Pre-Rolls Promote Your Brand Suppress Repetitive Playback for an enhanced user experience

Additional Services… Search Widgets Users Can Search & Sort by Features - year, make, model, etc. Allows Users to Seek Out Similar Vehicles - keep them in the purchase loop

Additional Services… Socialink - Facebook Video Inventory App Automatically keeps your inventory and videos in sync with latest inventory updates Connect Your Inventory to Over 500 million* Users Easy to set-up and easy to customize Fully Integrated into your Facebook page

GET THE FULL IMPACT OF PREMIUM DYNAMIC VIDEO TODAY NAME

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