present at Net^2 the problem - start with GE ｧ  there blowing up our mountains, and there oughta be a law against it O the landscape - existing work, regional vs national, speaking tours about cwpa, regional campaigns, southwings vs bringing the mines to them O whats missing ｧ  online organizing presence, not just info. ｧ  need to show the scale of mtr. O partners ｧ  community organizations, most important! �  stories, validity, and online community ｧ  Matt Gross - expert at online tools and drumbeat organizing �  don’t overwhelm (2 per month) �  be consistent (voices, enthusiasm) �  show growth/progress and slowly add new tools �  connect online supporters with real life events (week in Washington) O web tools, added a little at a time for the drum beat (and our sanity) ｧ  spread the word, track your impact - DIA and web form tools, and the forwardtrack map ｧ  multimedia - videos, willie nelson singing bob Dylan, woody harrelson ｧ  blogs - news, prayers ｧ  national memorial - google maps and wordpress blog, community content ｧ  AMR layer in google earth - kml file creation ｧ  write to congress - DIA tools ｧ  my connection - database, stories, google maps and earth ｧ  Americas most endangered mountains videos - youtube, video production, google maps, google earth ｧ  bloggers challenge - technorati, forwardtrack map, database, online widget builders, flash O initial launch ｧ  blog ads, existing networks online and offline ｧ  push multimedia O total project ｧ  LOTS of activists and community groups ｧ  80k for initial launch (I'm not the money man) and years worth of work to follow �  advertising �  tech staff �  interns �  web consulting (graphics and building the site) �  outreach

Benji Burrell Technologist, Appalachian Voices Maps, Mashups, and Organizing! the success of iLoveMountains.org

Beautiful Mountains 1

Beautiful Mountains 2 Slide 6 They’re blowing up our mountains There’re oughta be a law against it!

Biodiversity

MTR view 1

Dragline

MTR view 2

Valley fill

MTR Reclamation photo 1

Jobs Slide 11

Marsh Fork Elementary School

Aerial view of Marsh Fork area

My Connection - power plants Slide 7

“Spreading the word” was done piecemeal online, with earned media coverage, and face-to-face organizing by local and regional organizations. The Lay of the Land Before iLoveMountains.org The problem: Hard to convey the scale of mining National face-to-face organizing cost a lot Missing an online organizing presence National legislation needs a national network

ILM home page

VIDEO ILM intro PLAY iLoveMountains.org Intro Video

Track Your Impact Map Forward Track Map

Write To Congress Tools Write To Congress

National Memorial

Slide from GE layer

My Connection 1

My Connection 3

VIDEO California Connections PLAY California Connections Movie

People paid attention 1

People paid attention 2

America’s Most Endangered Mountains Map AMEM Map

Bloggers Challenge Page

PLAY Americas Most Endangered Mountain Huckleberry Ridge, KY VIDEO AMEM

Beautiful Mountains 1 Make the Ask Benji!

“EVERY successful website has a good advertising plan!” Boil down your message with clear “asks” Make it easy for people to spread the word Use multimedia Organize people online and offline Meet people where they are

Benji Burrell Technologist, Appalachian Voices