Web Analytics: NMSU Homepage First Quarter Comparisons (Jan – Mar ) Increase in traffic by 8.4% Overall mobile traffic has increased from 10% of total visitors to 23% Increase of first time visits from a mobile device Mobile Phone: 4% Increase Tablet: 17% Increase Increase in clicks on popular buttons Undergraduate Programs: 32% increase Graduate Programs: 19% increase

Web Analytics: Internal Pages First Quarter Comparisons (Jan – Mar ) Faculty & Staff Inside NMSU, increase in traffic by 81% compared to Faculty & Staff Landing Page

Web Analytics: Internal Pages First Quarter Comparisons (Jan – Mar ) Current Students Inside NMSU Student page, decrease in traffic by 53% compared to Current Students Landing Page

Goals Analytic reports will be used to guide design and navigation updates Increase overall traffic to the homepage by 10% annually Drive internal users to Inside NMSU and achieve an increase in traffic by 10% Continue to respond to changes in mobile devices and increase traffic by 10% vs previous year

Web Governance Board First Quarter Meeting Motions “Oversight and alignment with accreditation” added as a goal Include branding requirements for academic colleges and departments to include a page for each faculty member Create a database that contains single points of contact of responsible parties for each university website

Web Templates Phase 1 Complete 6 Static Template Options 2 options Main pages (homepages) 4 options Interior Pages Phase 2 (WordPress) Anticipated Fall 2015 Release

Homepage Updates New Video, Tentative for May 2015 Improve the mobile experience Enhance Navigation Ensure there is more consistency between desktop and mobile view Account for potential compatibility issues with the release of different screen sizes among devices