$20 million What if we could raise $20 million for Arizona nonprofits… in ONE DAY.

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Presentation transcript:

$20 million What if we could raise $20 million for Arizona nonprofits… in ONE DAY

Overview

What is Arizona Gives Day? come together March 20 March 20online giving Arizona Gives Day is a day for Arizonans to come together to raise as much money as possible for the state’s nonprofits in 24 hours, starting at midnight (12:00 AM) on March 20 through midnight (12:00 AM) on March 20. It is a completely online giving event.

Search for Your Nonprofit March 20

How Does It Work? Donation designated for an individual nonprofit Donor immediately receives a receipt thanking her for contribution After Arizona Gives Day, nonprofit receives one check totaling 95.1% of all donations designated from Razoo Foundation 4.9% to fees and next year’s campaign Nonprofit also receives all donor information to cultivate relationship Nonprofit may also receive additional cash award as a “prize” for top performance

What Does It Look Like?

What Does it Look Like? Most Donors Overall Most Dollars Overall Small Nonprofits – Most Donors Alliance Member – Most Donors Golden Ticket Hours – Most Donors  Over $150,000 available in cash prizes  Multiple place winners in each category

How Do People Find Out? Statewide campaign ◦All traditional media ◦Internet-focused ◦Social media ◦Everywhere Nonprofit participation ◦Using social networks ◦Reaching out into communities ◦Tie-ins with traditional media March 20!

Which Nonprofits? Any 501c3 nonprofit is eligible if… ◦Doing business in Arizona ◦It is not a house of worship ◦It registers on the Arizona Gives Day website Nonprofits find themselves, update information on the website; activate Nonprofit status is verified Nonprofits have an individual landing page – drive traffic to their page

Who is Involved? Community-Based Steering Committee PR Firm: HMA Tech Partner: Razoo Presenting Sponsor: FirstBank $2 million goal in 2013…long term: $20 m Funding required to reach goal: $350,000 ◦$200,000 incentive pool ◦$150,000 marketing and management Long term: self-sustaining March 20

What’s Next? Nonprofits can now register at Nonprofits can get connected to resources, sign up for workshops and webinars at click on the Arizona Gives Day tab. Contact Us , ext. 13 ◦Call , ext. 13 to leave a message for Arizona Gives Day Team Jill Christiansen ◦ Jill Christiansen at

Questions?