 Design Principles Lets learn about “CRAP” By: Lindsey Derber December 7, 2011

Contrast  If two things are not the same, then you should make them different.  Contrast is what attracts your eyes to the page.  Big Title  Small text  Serif Title  San Serif text Don’t be afraid to make things Big and bold! Dark Background Light Writing

Repetition  Repeat some aspect of the design throughout the entire piece.  This is a conscious effort to unify all parts of your design. I love leaves in the fall

Alignment Left alignment is more sophisticated and easier to read in large amounts. Center alignment is formal and used when you want to be boring and conventional. Right alignment shows that you’re brave. It is also the hardest to read.

Proximity It is important to keep connected topics together. If the information is well organized it is more easily read.  Land line  Cheaper deals  Doesn’t work outside of your home  Can get new phone anytime you wish  Only used for phone calls  Cell phones  More expensive  Can use nation wide  Usually only new phones every 2 years  Can call, text, and access internet

Font Rules  You should only use 2 fonts per page.  One should be Serif.  This is a Serif font, it doesn’t have feet.  The other should be a San Serif.  This is a San Serif font, it has feet.

Font Rules Serif Like I said before Serif fonts don’t have “feet” on the bottom of the letters. San Serif As you can see San Serif fonts do have “feet” on the bottom of the letters. You should use a different font for the heading than you use for the body.