 Understanding the importance of Net Promoter Score  Not just for CEO Juice clients  Not just for eAutomate users Gary Lavin

 Xerox 1983  Two dealerships in San Diego  Sold to KMA in 2008  CEO Juice (with Mike) in 2009  237 of larger dealers in N. America as clients  Passionate about solving problems with technology Gary Lavin

 Founded 2009  App released June 2010  May 28, 2015, the service was available in 58 countries and 300 cities worldwide  estimated to be worth $50B  Easy incentive to refer Gary Lavin

 Strong Referral  Important to track lead source  Uber leads  What if every lead was a strong referral from a friend Gary Lavin

 A lot tougher to BS Gary Lavin

 ROI of Customer Experience April 30 th 2015  Link to full presentation  Also “The Ultimate Question” Gary Lavin

 100% of CEO Juice leads are referrals  No sales force but strong marketing  Leverage technology Gary Lavin

 Now track all interactions  Fullbox CRM – NetProspex.com  Define your perfect customer  Market to prospects with similar profiles Gary Lavin

 This alert is only for people using the Net Promoter Score. If someone responds to the NPS question and scores you 10 out of 10 plus they take the time to post a comment then then are very likely big fans. This alert would send them an automated , saying glad you like our service, we would love if you would click this link to recommend us on our LinkedIn company page. Suggest the From address be your CEO/President. Gary Lavin

 Make it easy  Attach link on information they are happy to receive  Train sales and service to ask  But no “my income depends on a 10” Gary Lavin

 Targeted Marketing  Good Profits  Strong Referrals  Less sales Gary Lavin

 30 steps  Uber and Blockbuster  Moore’s law 1965 Gary Lavin