+ Tacky Wacky Toys Inc. New Product Rollout Proposal Cayla Weber Maryville University

+ Competitor One – Mattel Strengths Grossing$ 6.3 Billion annually Founded in 1945 – has almost 60 years of experience in toy industry Produced brands such as Fisher-Price, Barbie, Monster High, Hot Wheels, Masters of the Universe, Little People, Power Wheels and WWE Toys  Weaknesses Frequent product recalls Cheaper and counterfeit companies and imitations High impact of investors and stock market 

+ Competitor Two – Hasbro Strengths Grossing $4 Billion annually Huge Brand following Manufactures toy brands such as G.I. Joe, Littlest Pet Shop, Mr. Potato Head, Transformers, Marvel, and Pokémon Dominance in brand licensing Signs huge properties like Marvel  Weaknesses Customer concentration- 70% of Hasbro revenue comes from Walmart, Target and Toys R Us putting them at weak bargaining position and apt to external store issues Declining Margins because of technology Recalls Licensing Dependence on out sourced manufactures 

+ Audience: Buyers Objective – Increase number of buyers Desired Outcome - An increased number of buyers purchase TWT products Example- LY- 20 buyers at 200 toys Plan- 35 buyers 400 toys TacticResponsibilityBudget Provide 3 minute clip of TWT promise and execution of high quality toys To ensure buyers our product is safe and sellable Make movie = free through our digital design department Movie equipment = $2,000 New product BrochureTo inform buyers of new products and price Print brochure $500 Product testing areaTo physically show the products in actions while also highlighting build, playing ability, etc Set up area in front of booth = free

+ Audience: Internal Create excitement of the TWT promise by all show personnel deliver key messages with brochures, media and conversation Desired Outcome – increased buyers and toy sales TacticResponsibilityBudget Teach all show personnel the art of persuasion and selling To better sell the product and convince the buyers we are for them Free Offer benefits and prizes to personnel who 1. sells the most toys and 2. gets the most buyers To excite our internal framework to better sell Offer 2 days extra vacation will cost company $200 in wages Internally Promote excitementPrior to show internally promote excitement through the company to create creative selling strategies Because of the excitement ideas such as a promoting discount may emerge – whoever gets the word out and creates sales gets a discount

+ Audience: Media Increase media presence while highlight TWT promise through traditional and social media platforms Desired Outcome – more radio and print spots filled with TWT along with more social media activity Measure the use of TWT #hashtags on social media TacticResponsibilityBudget Constant Social Media presence through Facebook, Twitter, Instagram, Pintrest through scavenger hunts, posts, deals and reviews by #hashtag By creating more of a presence on social network platforms TWT will create a following with the ability to reach millions Free Print MediaShowing product while also branding $10,000 a year Broadcast mediaRadio and television spots to increase awareness of brand and TWT promise $30,000 a year