12-1 Links Gateway Vision Jeff Clovis ISI 4 Oct. 2000

12-2 Links Gateway Vision - Current and Future Strategy Conceptual Statement Original Linking Principles Review Types of Links How We Link New Linking Principles Links strategy

12-3 Overview Links is the means by which we logically integrate our web based products and add value added content and navigation by leveraging hyperlink technology. Innovation enabled by the digital communication of content

12-4 ISI Original Linking Principles Web of Science No Mixed Mode Links No “Dead” Links Publishers - agreements feeds multiple formats High Quality Volume Link Ready Customer Choice

12-5 ISI abstract to publisher full text Publisher references to ISI abstract Links to NCBI DNA & protein sequence Links to chemical structures Links to patent information Links from publisher full text: –references to ISI abstract –Related records –recent citations Types

12-6 How We Link Receive feeds from publisher Create parser (standardize & verify formats) Match to Web of Science Create table for Web of Science records to full text qualified URL Provide reference link information back to publisher for use at their discretion

12-7 Current Links User Web of Science Links Table Publisher Site Publisher Site Publisher Site Publisher Site Librarian Publisher Feed Format & Match

12-8 Where We Are 1813 Journals Linked 1,100,000+ Full Text Records 1,700,000+ Links to Patents 2,100,000+ NCBI Links 180,000+ Links to Chemical Reactions On the horizon - –400 journals –Links through subscription agencies

12-9 What Makes Links Work Reference Process includes strict policy procedures –All Occurrences to the same work are standardized and linked together –Standard Format enables effective and efficient Linking –Creation of unique keys in the process to enable precise linkage from Cites to Source Article, Related Records, Times Cited Links

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12-16 Current Full Text Partners Academic Press American Institute of Physics American Physics Society Blackwell Science Elsevier Karger Kluwer Academic Press Royal Society of Chemistry SIAM Springer

12-17 ISI New Linking Principles Multiple Products Mixed Mode Links No “Dead” Links Agreements Link Feeds Select Formats High Quality Link Ready Customer Choice

12-18 Rational for Changes Formats - easier to provide and support standards. Allow ISI to implement more links - faster - for our customers Web of Science Portal - add links to other ISI products - such as CCC - JCR - “links table as a service” where ISI content is integrated into a custom solution Internet to Internet - Tremendous demand for links with the Intranet customer base

12-19 Links Strategy Link ALL ISI covered journals available electronically Add reference linking to ISI outbound links Add links registration as a customer service Manage “free” full text for customers Maintain course of “open links”

12-20 Links Strategy - continued Manage “explosive” nature of links - –add partners as ISI and publishers can implement projects –implement new projects across entire customer base Support resolution of ISI customer to proper full text article (selective resolution) Add selective algorithmic links where feeds are not possible

12-21 Links Strategy - continued Links to the OPAC - provide paper alternatives Pay per view links where documents are available electronically Integrated document delivery where documents are not available electronically Links to books and conference proceedings Solicit customer input on preferred links

12-22 New Links Plan User OPACHoldings ISI Product Links Table ISI Links Gateway Publisher Site Publisher Site Publisher Site Secondary Sites Document Delivery Books Proceedings

12-23 Summary Creation of Linking Services is critical in ongoing development of WWW and information products in the electronic age Improved communication or linking between content is a major enhancement and added value