P & G Alums -Mexico-

P&G in Mexico Established in 1948 Prestige School High Turnover many employees Groups gather socially

P & G Mexico November, 2003

First Step February, 2004 Leadership Team 20 members All Generations All Disciplines All Ages Members registered

Mission Help former P&G employees to stay connected; share ideas, talents, resources & fun. Share the sense of pride and ownership that having participated in P&G generates.

Strategy Word of mouth ( ) May June Aug Members registered 2004

Strategy Keep on growing !! Feb May Jun Aug Jun

Consumer Understanding Research TOTAL BASE(215) See Old Friends99% Have Fun69% Offer professional services28% Looking for Jobs28% Finding Suppliers13% Networking8% Update on P&G3% Others8% 61% Response !! PGAlum

Research TotalMaleFemale TOTAL BASE(215)(151)(64) Address Book95% 94% Job Posting81%77%91% Conferences70%68%75% Social Events48%42%63% Sports Events23%22%27% Discounts50%48%55% Others10%9%13% Consumer Understanding

Events Kick Off Event October 14, 2004 Expected:300 Attended: %

Events Sponsors

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Events Golf Tournament February 9, 2005

Events Conference Ms Understood March 8, 2005

Other Actions Web Page communication.

Today =722 Members Registered

Next Steps Develop secure & useful directory Develop effective job posting Formalize legal entity Develop a financial model to fund following activities / events Committee of social responsability

Upcoming events Conference Sergio Zyman Women roundtable discussion Roundtable: Commercial / Trade Changing enviroment

Issues Limited time from volunteers Solid financial strategy Capitalize on Web Page

Thank you