Propaganda Techniques Illustrated Name __________________________ Professional Communications March 11, 2015.

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Presentation transcript:

Propaganda Techniques Illustrated Name __________________________ Professional Communications March 11, 2015

Card Stacking The strategy of showing the product’s best features, telling half- truths, and omitting or lying about its potential problems.

Testimonial

Glittering Generalities

Transfer

Plain Folks

Bandwagon

Name Calling

Snob Appeal

Emotional Appeal

Scientific Approach

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